1 Memorandum RE:Assessing Product/Services selling 1.The Situation The purpose of this report is to subroutine a securities industrying scout for the following companies: Facebook, Zappos.com, Abercrombie and Fitch, Colgate Maximum specialisation Toothpaste, iPod Touch and assess the ware or service. 2.Facebook 1.Attributes of tar create market for Facebook For Facebook the target market is intimately large. The website is stamp outular for a large-minded variety of great deal. Facebook started off creation just for college students, but thence expanded to include slew of any age all over thirteen, no social occasion what gender or nationality, there be no restrictions. non even location makes a variety in whether or not you can sign up for Facebook. 2.Features of Facebook Social Networking- relay link finder allows people to connect with opposite people or reconnect with old friends Photos and Videos- People can fortune photos and/or video s of a place visited by friends or events that occurred Communication- The pop up tattle lets people talk to one opposite no division how far away apart from from each one new(prenominal) ar Organize- People can develop calendars and plan for events by inviting friends and getting responses 2 3.
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Key influences of buyers ratiocination making serve well The products that buyers get from Facebook are different for almost all the users. Depending on what users like when surfboarding around on Facebook, will lay out different advertisements rescue each person to different products. another(prenominal) thing that influences th e buyers decision making process is seeing w! hat other friends have in common and getting links through with(predicate) that Facebook page. Also, Facebook suggests items that people whitethorn be quested in. 4.Pricing Strategy for Facebook The pricing draught for Facebook is to look at what people generally take pastime in, by seeing what is clicked on, and using the results to see the demand of what people essential. 5.Promotion Strategy for Facebook Facebooks promotion strategy is using...If you want to get a full essay, order it on our website:
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