Newsletters versus Blogging

Newsletters versus Blogging While I hate giving away my age, years ago newsletters were fresh and new. The goal was to direct people to your website, and from there you sell your wares. Were talking 15-20 years. Few people could do newsletters, and there were few email delivery services that could handle a newsletter. Most people didnt want to pay for what an email could do anyway. That was the time period that FundsforWriters was born. It was cool to be in magazines. After a few years, when I had graduated to four newsletters, and the Internet was becoming popular and THE place to be. . . when Amazon was fledgling but strong. . . folks came up with a blog. Blogger.com exploded in popularity, and everybody decided they needed a blog. The argument arose whether you needed a blog or a website. The clock ticked on. . . blogs got creative with WordPress, websites incorporated blogs, and social media stepped up its game. Newsletters became passe. Everyone was everywhere, so what was the need? Podcasts, YouTube, SoundCloud, etc. came alive, and audiobooks took off. It was more attractive to see and hear someone. The trend was to become more interactive. Then suddenly blogs were history. . . and newsletters came back to life. I laughed the entire time, because I knew they would. Newsletters could be personal without intrusion. Some people dont have time to listen to talking heads. /Â  . The goal now is to attract people to your newsletter via blog. Listen. . . if you had jumped on every bandwagon spouted over the last 20 years, youve have bounced all over the place trying to be seen, heard, read, and followed. Youd be frustrated. You may or may not have a substantial readership because you were inconsistent. The lesson is. . . decide what works for you and work it to its fullest. Remember your focus. And understand that trends come and go, but your dear name is precious. Protect it