Wednesday, November 20, 2019
Creer devlpment Research Paper Example | Topics and Well Written Essays - 1250 words
Creer devlpment - Research Paper Example Although, the major consideration remains unchanged that is the achievement of an ultimate high value objective set for professional growth. It is equally important that the selected career path should have potential to contribute towards the social well being of the masses to ensure that it imparts a sense of satisfaction for the individual. Keeping the aforesaid in mind, I have selected the ââ¬Å"Social Support and Health Advocacyâ⬠as an area of career development program. The field of choice is closely related to the communication domain because it requires a close interaction with masses to know exactly their demands and needs as well as communicating the assessed requirements to the health officials and other public and non-public organizations. The field of the ââ¬Å"Social Support and Health Advocacyâ⬠primarily cover two sub-domains i.e. the Social Support; the Health Advocacy. Social support is concerned with general public communications which may include one t o one interactions, corner meetings, conventions, large scale public gatherings to acquire input from the masses about the system, its short comings and the procedural and administrative recommendations to ratify these issues. Goldsmith (2012), who is an Associate Professor of Speech Communication at the University of Illinois has surfaced several aspects of communication that are commonly used and employed in social support, especially in health, anxieties and stress issues. He suggests that our frequent communication with our families, children, elderly persons of the securities and other interactions on these issues is the best kind of social support and if we can refine this communication issues can be addressed in a befitting manner. An expert communicator can devise ways and means to improve the quality of this communication by selecting good and effective observations. Moreover, an effective communicator can extend his social support by identifying various approaches that may help social interactions and communications more fruitful and result oriented in the elimination of daily stresses and major crises that may come across our lives. Social Support is an important area where communication can play a significant role to improve the quality of an individualââ¬â¢s life. However, it requires a well planned and targeted attainment of skills and expertise to ensure a career growth with significant achievements in the field of effective communications. Beyond the core communication skills like grammatical correction and purposefulness, an effective communication must have expertise in the prevailing Information and Communication Technologies (ICT), a close look on the social setup and values while a comparative study of people and societies around the world to ensure the incorporation of a global perspective in your communications. These requirements can lead to a number of studies and courses in ICT, social science core expertise, philosophy and interpe rsonal as well as inter organizational communication skills. However, the selection of courses and expertise from these domains may have subjectivity because of personal trends, likings and approach. ââ¬Å"Health Advocacyâ⬠, the other sub-domain of my professional career plan demands even more effective communication skills. Primarily, healthcare advocacy is directly concerned with people
Monday, November 18, 2019
The Relationship between Social Media and Brand Management Dissertation
The Relationship between Social Media and Brand Management - Dissertation Example Hence, it is noteworthy that social media has become one of the key business communication tools, which has helped modern organizations to promote their brands worldwide. On the other hand, the online marketing concept has triggered impressive transformations, especially in the domain of brand management, thereby eliminating the risks inherent to the traditional marketing concept (Brindle, 2011). à The use of social media for brand management was also considered quite helpful for both the customers as well as for the company, owing to its ability to target customers in clusters and reach them with efficiency, within a very short time span. It is also noteworthy that the brand image of a company is perceived as one of the most valuable assets in the modern day context. This particular assertion becomes quite apparent with reference to the strategies applied by Alibaba Group to promote its brand in a popular Chinese social media named Sina Weibo. Alibaba Group is noted as one of the most popular Chinese e-commerce retail outlets, which deals in all kinds of products. Prior to the inception of social media, brand managers engaged in different companies followed various marketing communication strategies, such as storytelling, aggressive and frequent advertisement as well as newsletter distribution to the customers. In this regard, it can be mentioned that the traditional metho ds of brand promotion were less cost-efficient in comparison to the modern brand promotion strategies, which certainly raises a noteworthy challenge to modern organizations. However, the advent of online brand management strategy has proved cost efficient as well as less time-consuming in nature to mitigate previous stress factors associated to companyââ¬â¢s customer relationship strategies through brand management (Jenkinson et. al., 2005). Ã
Saturday, November 16, 2019
The Theory Of The Doctrine Of Affections
The Theory Of The Doctrine Of Affections We will doubt, first, whether all of the things that have fallen under our senses, or which we have ever imagined, any one (of them) really exist; in the first place, because, we know by experience that the senses sometimes err and it would be imprudent to trust too much to what has once deceived us; secondly, in dreamsà ¢Ã¢â ¬Ã ¦we imagine numerable objects which have no existence.à [1]à In this quote Descartes explains that senses are unreliable and that we cannot trust them for they have been proven to lie. It is interesting, then, that music is such a popular art form, for it depends heavily, and almost solely upon listening. While a full knowledge and understanding of music cannot be discovered from a purely auditory approach, simply listening to music has the ability to subconsciously entice emotions within an audience. This link between mood and sonority grew from ancient Greek philosophy and extended well beyond the eighteenth-century, but came to its height during the Baroque Period (ca. 1570-1780). The Baroque idea called the Doctrine of Affections held this idea to be true; it was the belief which held that by making use of the appropriate and established musical methods of the time, the composer could create a piece of music which was able to produce a particular and involuntary emotional response within the audience. It was a compilation of thoughts and m usical techniques from many composers and philosophers from age of the Enlightenment, most prevalently Renà ¨ Descartes.à [2]à As previously stated, some of the principles of this concept date back centuries, to philosophers such as Aristotle, who showed that orators employed the rhetorical means to control and direct the emotions of their audiences.à [3]à However, musically the idea came to its height during the age of the Enlightenment and can be seen throughout Baroque music in instrumental pieces of great composers such as Bach and Rameau, but is especially profound in opera, due to the greater emotional stimulation caused by music and text simultaneously portrayed. The Theory of the Doctrine of Affections originated with Descartes. Descartes believed that music was centered on rationalized truth; he held that the ideas of science may not be favorable to the arts, but the understanding of science enhanced the arts possibilities. This idea relates back to his rationalist idea which was represented in the Doctrine of Affections; that knowledge is found in concepts, principles, and laws, and not just in experiences or unrefined sensations.à [4]à As such, by using scientific inquiry to understanding the biological workings of the body it was possible to attain accuracy and specific truth upon these systems which could then be used within music to rouse human emotions, and thus could increase the potential of the arts. But, simultaneously: By using empirical observationà ¢Ã¢â ¬Ã ¦they may come to accept some system which has logical consistency, but little relevance to the world in which we live.à [5]à Using the ideas of scientific observation in this way could greatly inhibit the very purpose of musical expression. The very groundwork of the Doctrine of Affections can be summed up by a rationalist idea, which states that when human emotions and thoughts were suitably written within the poetry or libretto for a particular composition, the texts could then be enhanced with a proper musical line, in an attempt to bring intellectual abstractions into the realm of the passionate concrete.à [6]à The Passions, according to Descarte: Include love, sadness, hatred, desire, wonder, joy, and sorrow. Passions are predicated by actions of the soul and set into motion by contents of the blood stream. The soul is excited by the moving passions which direct a mans will. It is on the passions, good or evil, that life depends. Passions have an effect on the psyche, and uses the idea believed by philosophers and Biologists, that passions are found in the spirits contained in the blood stream.à [7]à Each passion is associated with a specific physiological symptom. For example, the breath might accelerate and the heart beat may quicken. Descartes believed that it was possible to predict the external emotions that would result from the various passions the music intended to arouse. His influence over composition was remarkable.à [8]à Writers that followed, such as Johann Mattheson, described the composers thought process towards composition as such: that the music does not express the emotion of the composer to be, for example, sad and anguished, but rather the composers attempt to create a work of art which would sadden the listeners. Also, he says that this emotional power which the music has over the listener is not necessarily outwardly shown, but the emotional effect is personal and comes from the listeners individual experiences.à [9]à Descartes Compendium Musicae and his Traite des passionse lame (catalogues or compilations of the basic human passionsà [10]à ), which became popular during the Baroque period became widely studied. These publications were two of many of the age, but were the first to give musicians tangible and practical directions for appropriate and affective use of intervals, for example, happy emotions tended to be represented with wide intervals, while sadness was represented with narrower intervals.à [11]à As aforementioned, the emotional reaction to the effect which music has upon the body, used in attempt to direct the emotions of the audience, was particularly profound when used in vocal music, especially opera, due to the text to music relationship which enhanced the expressive development. This was a concept originally derived from Greek and Latin Doctrines on rhetoric and oratoryà [12]à and also expressed within the philosophy of the Doctrine of Affections. In each individua l piece, the composer would try to arouse a particular type of emotion within the audience, for example, hate, anger, jealousy, or rage, but would only use one emotion at a time. He would use particular musical devises to entice emotion within the listener, which would parallel the ability of text to do the same.à [13]à One of the most famous of Baroque composers was Handel. He believed that: à ¢Ã¢â ¬Ã ¦plainness and simplicity had the greatest effect upon human emotion as he endeavored to write for the voice, more in the natural tones of the human affections and passions.à [14]à ( A study in Handelian Thought 55) As such, Handel composed greatly within the concepts of the Doctrine of Affections, in attempt to provoke the passions and incite human emotions. Also, conductor Nicholas McGegan believes that Handel had great insight into underlining human emotion and his characters are absolutely human.à [15]à As previously stated, Handel composed within the realm of the philosophy of the Doctrine of Affections. As such, his arias and oratorios are written in such a way to combine the emotional context of the libretto with a musical line which would unconsciously bring about predetermined emotions within the audience. Three types of arias found during the Baroque period were those that depicted rage, happiness, and lost love. According to Johann Mattheson rage is much better at using all forms of musical inventions than more pleasant passions. However, it is not adequate enough to simply use loud dynamics and quick rhythms, as this violent quality has its own personality and requires forceful expression without losing sight of the beauty of the musical line.à [16]à The main devices used during a rage aria can be seen in an expanded theory of intervals explained by the Philosopher and Composer Rameau. Assuming that the basic human qualities of rage include anger, violence, sorrow, grave ness, harshness, and aggression, Rameau would conclude that a rage aria would include: whole and half steps, used to represent anger or sadness due to the contraction of the body; minor thirds, descending fourths, augmented fourths, minor sixths, and major sevenths. Also rage or anger would be seen in a fast tempo and most likely a minor key.à [17]à The rage arias of Handel directly follow this theme. Handels famous aria Empio, dirà ², tu sei from his opera Giulio Cesare is a classic example of a Rage aria. The first importance of this piece in terms of the Doctrine of Affections is the text: Empio, dirà ², tu sei: Togliti agli occhi miei Sie tutto crudeltà ¡ Non à ¨ di re quell cor, Che donasi al rigor Che in sen non ha pieta (I say you are a villain, Remove yourself from my sight, You are cruelty itself. This is not the heart of a king That abandons itself to such harshness, That contains no pity.) This is Giulio Cesares furious Act 1 aria in which he chastises the Egyptian general, Achilla, who has just returned to him the detached head of the Pompeo, the noble Roman general. This aria expresses Ceasars rage, and as such, Handel wrote it in c minor and in the tempo Allegro. The aria also includes many rushing scales, arpeggios, and uneven figures. From the very first opening line, the orchestral overture creates uneasiness and dread in the listener by use of running scales, large leaps, and awkward intervals (m1- 9); this agitation is affirmed by a very strong vocal entrance by the castrato, Giulio Cesare, which begins with a descending scaler line and is followed by larger leaps (m.11). . Throughout, the vocal line can be described as extremely intense- containing extensive coloratura with rushing scales (m14-16; m24-25; 32-34), arpeggios, and drastic interval changes would create an understanding of rage even in a listener who did not understand the words, for example, when Cesare says Sie tutto crudeltà ¡ (You are cruelty itself), the vocal line implements jumping intervals as well as a brief chromatic passage (m35-37) Also, throughout the piece the orchestra is particularly restless, and includes running passages, large leaps, arpeggiated figures, which also create an uneasiness. All of these factors contribute to quickening the heartbeat of the listener, providing them with an emotional relation and understanding of Giulio Cesare, just as if they, themselves were the raging party. The understanding of the text along with the extreme musical line and accompaniment creates an even more vivid picture of Cesares intense anger and rage and pulls the listener even further into the emotion, raising the blood pressure further and thus, physiologically causing the raging and uneasy emotion within the listener. Among the passions was also the emotion of joy. Mattheson held that: à ¢Ã¢â ¬Ã ¦joy was an expansion of our soul, and thus it follows that reasonably and naturally that [one] could best express this affect by large and expanded intervals.à [18]à According to Rameau joyous music was also represented by great intervals, but additionally was shown with Major key and fast tempo.à [19]à The Air Oh! Had I Jubals lyre from the Oratorio Joshua by Handel implements these philosophies within the vocal line and orchestral accompaniment. Oh, had I Jubals lyre, Or Miriams tuneful voice! To sounds like his I would aspire, In songs like hers rejoice. My humble strains but faintly show, How much to Heavn and thee I owe. This is one of Handels later works, and it is based upon the biblical stories of Joshua. Essentially, Moses and the Israelites, after being freed from Egypt are told by God that they must maintain their faith to him for forty years in the wilderness before being allowed into the promise land, they do not obey him and send in spies to check out the land after two years. Long story short, Joshua and Caleb, of the younger generation maintain their faith within God and are thus allowed to enter the Promise land, while the disbelievers perished in the desert. In the bible, Jubal is quoted as being the ancestor of all who handle lyre and pipeà [20]à and Miriam is the sister of Moses and Aaron who was believed to have been a prophet. This is a simple song of happiness and praise sung by Achsah, the daughter or Caleb. Firstly, the piece is written in A major and in the tempo Allegro. From the opening of the piece, large and sonorous intervals and chords are heard and a feeling of ease an d happiness is apparent. When the soprano, Achsah enters, her line outlines an A major chord (m 10-11) and continues to move within a beautiful major key area. Although in some parts of the piece there are running passages (m21-24; m41-44; m 46-47) there continues to be large intervals and major chords throughout the accompaniment below. This stability below the quickly moving and florid passages allows the emotion of joy and happiness to be maintained throughout the piece. The piece begins and ends in a major key and throughout it implements large intervals and a consonant tone. These foundations musically create a joyous emotion within the audience because they entice openness within the body physiologically; the listeners emotional reaction, therefore directly parallels the sonority of the musical line and accompaniment. Another of the passions outlined by Descartes included love. Within opera, a common theme of unrequited or lost love is prevalent. This absence of love, which is sought by a character, brings about an emotion which is a combination of sadness and hope, and abstractly creates love. On sadness Mattheson states: Sadness is a contraction of the subtle parts of out bodyà ¢Ã¢â ¬Ã ¦it is easy to see that the small and smallest intervals are most suitable for this passion.à [21]à To create the feeling of lost love, this emotion is combined with the passion for hope. In regards to this emotion Mattheson explains: Hope is a pleasant and soothing thing: it consists of a joyful longing which fills the spirit with certain courage. Hence, this effect demands the loveliest use of voice and the sweetest combination of sounds in the world, for which courageous longing serves as a spur as it were; yet so that even joy is only moderate, courage nevertheless enlivens and animates everything, which yields the best combination and uniting of sounds in composition.à [22]à This combination of the passions of sadness and hope can be used to understand the emotion of love. Mattheson shows this: Love is in fact essentially a diffusion of the spirits.à [23]à Love is therefore a diffusion or combination of joy or hope (expansion) and sadness (contraction), depending upon the type of love which is occurring. For example new and young love would be represented in a more joyous way, with larger and more expansive intervals musically. However, lost or unrequited love would be represented to attract sadness or small intervals, but also to entice hope, by using larger and more expansive intervals which are pleasant and soothing, because the character continues maintains some hope that love will eventually result from the sadness and loss, thus musically drawing the listeners into their melancholy but optimistic emotion. The philosophies of the Doctrine of Affections can again be seen in the aria O Sleep, why dost thou leave me? from the opera Semele by Handel. O sleep, O sleep, why dost thou leave me? Why doust thou leave me? Why thy visionary joys remove? O sleep, O sleep, O sleep again deceive me, O sleep again devieve me, To my arms restore my wandring love, My wandring love, Restore my wandring love, Again deceive me, O sleep, To my arms, restore my wandring love. The plot line of the opera is essentially thus: Semele is in love with Jupiter, but is about to Marry a man called Cadmus at the temple of Juno. Before the ceremony, however, Semele is snatched from the temple and taken to the heavens where Jupiter builds her a grand palace. Juno is angered by this and asks the god of sleep, Somnus, to help her in her revenge. In this aria Semele has been deprived of sleep, and thus, deprived of her dreams of her lover who cannot be with her. The piece is written in a major key, but in the tempo largo. This, from the first chord of the piano, shows the parallel between happiness and sadness that are present during lost love, the emotion of hope can be seen in the large interval jumps in the left hand of the piano accompaniment (m1-4) Semeles first phrase is very quiet, slow and repetitive; it uses a beautiful scalar line of second intervals to show her anguish for the loss of her lover within dreams. Underneath her beautiful line is a similarly runni ng pattern within the piano, which is characterized with some leaps to bring about a slight feeling of hope and happiness (m 8 in both hands; m 9 in both hands; m11-end in the arpegiated left hand) The sadness comes to a height on the second page when there is a long running passage upon the word wandring, (m 17-18), but hope is seen in the ending of the piece with the interval leaps upon the word restore, coming to the climatic and beautifully quiet G sharp, before desending again into sadness (m24-25).
Wednesday, November 13, 2019
Dog Company :: essays research papers
Frontiline ââ¬Å"A Company of Soldiersâ⬠To Whom It May Concern: 1st Calvary Division C/O PAO Maj. Phil Smith Building 2800 761 Tank Battalion Blvd. Ft. Hood, TX 76544 Dear Dog Company, à à à à à à à à à à I recently had the opportunity to view your documentary concerning your division ââ¬Å"A Company of Soldiersâ⬠with my English 12 writing class. Words can not depict the heroic actions portrayed and emotions generated from within as each second passed before me. I would just like to state how grateful this heart is for the efforts exhausted, they are not taken for granite. The phrase has been given that we donââ¬â¢t relate with the war until it effects us personally and I guarantee that Frontline awoke the soul of every viewer it reached, leaving them with a new perspective. à à à à à An issue was presented that if those willing to protest and fight to bring our folks back home are that organized, they should be signing up to come over seas. I could not agree more with this statement, and the simplicity it exemplified. While we may not agree with the choices that are made we must support the actions that come forth and accept what it may be, making the very best out of the bad. Please know that my-self with this entire school are very proud and happy to know you are providing protection and services so vital. No one deserves to grumble or shout out until theyââ¬â¢ve been in your boots and endured all that has occurred. I commend each and every one of you and would just like to say that youââ¬â¢re all heroes. Dignity and loyalty are two words that continue to flash before me as I type this letter. Witnessing the loss of fellow members and the anguish this causes was a dagger to my heart. Never the less you pressed on with your heads held high and the ambition to do even more action the very next morning, depicts the true spirit that lies in each of you.
Monday, November 11, 2019
Kashmir: Blessed yet Deprived
The beauty of this land truly cannot be captured by photography nor expressed by poetry. One must visit Kashmir to feel the essence of the mesmerizing topography of this blessed region. The land of saffron fields, cherry blossoms, Maple Trees, peaceful lakes, Crystal clear streams flowing and stunning gardens. No praise seems enough to glorify the beauty of this splendid, natural and superb asset to mother earth. The region today bears the weight of a terribly chaotic past and the most uncertain future. Nobody really knows or can predict the future of the state that can be the most resourceful and progressive independent state. People live by the day, taking what comes by. The political system here lies in a total shameful condition with the assembly being run by aimless and pointless bunch of goons whose only perspective to amass as much wealth as they can while they remain in power. It really doesnââ¬â¢t matter to them the pathetic life conditions that the common man here lives by. Access to basic amenities such as quality healthcare, healthy education system, robust transport facilities and so on, are far below standards worthy of a mention. Life conditions in this land are so poor that it pains me to say that human life here has no value at all. The state administration being aware of such inert life conditions doesnââ¬â¢t seem to be willing to take notice and act aptly to bring in a general standard above the current. My article here is inspired by my visit to one of the prominent government hospitals of the region known as GB Pant Cantonment General Hospital located at Sonawar, Srinagar. Please do take time to browse through the pictures that I managed to click of the neonatal intensive care unit that had about 35 + babies kept under incubation for various medical conditions and believe me some really critical. I saw the entire ward being managed by just one duty doctor who from his look seemed most inexperienced and unskilled to dispense the right medical course to these ailing babies. I happened to ask him if there was a senior doctor available and was snubbed and told that its was none of my business. I went on to click some more pictures of the ward and was threatened with dire consequences if I didnââ¬â¢t stop and get out. Anyways as I walked out into the parking lot I met a few anxious fathers of babies that were new born and ailing and was shocked to know their state. I was told that being a government hospital doctors would charge money from them and stop all treatment if they were denied of the money quoted and if one didnââ¬â¢t have money they would even go onto stop attending to the patients. Furthermore what was shocking is that this hospital was in the news about 3 months ago for 500 deaths of newborn babies and children below 5 years of age. I happened to witness the death of a child right at the time when I was leaving the hospital after having dropped off a neighbor whose child was admitted just then. There needs to be some sort of a reprimand to sanitize the hospital administration to create a healthy, modern and apt facility. The irony here is that the cabinet health minister: Mr Ghulam Nabi Azad hails from this region and yet his backyard suffers at the misery of such pitiable healthcare facilities. Strangely the hospital is the only one of its kind for children with no other option for one to choose from. Kindly take note of the pictures attached to see for yourself the heart wrecking state of the prime most amenity for any society. Kudos to Mr. Omar Abdullah way to go. At this state only the Abdullahââ¬â¢s, Geelaniââ¬â¢s, Mirwaiz and Muftiââ¬â¢s will be able to produce and grow healthy kids as they can afford world class treatment outside the valley.
Friday, November 8, 2019
Walt Disney Parks Resorts Management Strategy Essay Example
Walt Disney Parks Resorts Management Strategy Essay Example Walt Disney Parks Resorts Management Strategy Paper Walt Disney Parks Resorts Management Strategy Paper Walt Disney Parks and Resorts Management Strategy Policy For my final paper I chose to discuss The Walt Disney Company. Since the Company is so large and made up of four primary business segments, I decided to focus on one particular segment: Parks and Resorts. This segment is composed of the theme parks, cruise-line, and vacation club resorts. The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide ââ¬Å"magicalâ⬠experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else. Our core values are: -Provide world-class customer service based on the Disney Service Model -Make sure every guest that comes to our Parks and Resorts has a ââ¬Å"magicalâ⬠experience -Use our rich culture, traditions, and heritage to differentiate our products -Create new entertainment experiences using our innovative technology and storytelling -To make happiness and dreams come true The Walt Disney Company Parks and Resorts is apart the Amusement Park Industry. This industry began as early as 1600 and really started flourishing in the mid 1900ââ¬â¢s. The big competitors in the market are Six Flags Entertainment Corp, Universal Studios, Cedar Fair Entertainment Company, SeaWorld Parks Entertainment, and the Herschend Family Entertainment Corporation. The companies that are not in the industry are the traveling carnivals and fairs. This is because they are only in one place for a short period of time. They pose very little threat and/or competition to the amusement park industry. The demographics of the macro-environment are very broad. Since the amusement park industry is geared towards family entertainment, both genders and all ages are present. Many different races are also involved because there are parks in many different countries. Theme parks are now handicap accommodating too. The social forces vary depending on which area the theme park is in. Even in the United States, Disneyworld (Florida) and Disneyland (California) vary in there social forces. Cast Members (Disneyââ¬â¢s term for employees) in CA are trained to be friendly and greet every guest, while in FL they are trained to only greet guests who seek them out. The political, legal, and regulatory factors again, vary from theme park to theme park. The parks in the United States have more restrictions than say those of Hong Kong, China. In the U. S, minors (age 15-17) are only allowed to work 20 hours a week. In Hong Kong, young persons (ages 15-17) are allowed to work up to 48 hours a week. Regulatory factors such as this differ in each region. The Walt Disney Company Parks and Resorts has quite an extreme variety of natural environments. The weather in Florida for example can get in the 100ââ¬â¢s regularly whereas in California it can get as cold as the low 50ââ¬â¢s. These weather conditions actually are a big factor in guests determining which park they want to visit. Technology seems to stay consistent between most of the theme parks. In fact, many of the theme parks have some of the same rides at their parks. The global forces actually can create threats to the company. The addition of the newest theme park to the company, Shanghai Disney, took several years to become accepted. This has been common throughout the duration of The Walt Disney Company. Many people vote against a new theme park or resort because of the crowds that it will attract and the amount of space it will occupy. General economic conditions vary in each region. The U. S. economic decrease actually ended up boosting the attendance at the theme parks. This is because families werenââ¬â¢t able to afford big vacations to Hawaii and Europe but they still wanted to have a vacation, so they went to a Disney park for a day or two because it was more affordable. The macro-environment plays a big role for the Parks and Resorts. Since the company is global and has parks in different countries, all of these macro-environment components vary in each country/region. This can be very difficult to manage since decisions about the company have to be based on each individual theme park. Some of these components, such as natural environment, play a huge role in park attendance. In this industry, park attendance is the key factor to success. The Walt Disney Company Parks and Resorts faces many competitive forces. The first of these is competition from rival sellers. Although Disney does offer a truly unique entertainment experience, people do enjoy going to other theme parks. Six Flags for example is known for their record breaking rollercoasters. Disney doesnââ¬â¢t offer a lot of roller coasters, so people who want that thrill are likely to go to Six Flags over a Disney park. Universal Studios focuses on themed rides. Although Disneyââ¬â¢s rides are themed, itââ¬â¢s not to the extent that Universal does. The thing that sets Disney apart over the other competitors is not only its storytelling but its superb guest satisfaction. In the amusement park industry, there is little threat of new entrants. A theme parks initial startup costs are in the millions (roller coasters on average cost about $10-20 million alone). The entry to this market is also difficult because you have to find a significant amount of space to utilize if you plan on growing. Also, technology changes frequently and older rides are replaced with newer rides, so competing in the market is an ever-changing, ongoing process. There arenââ¬â¢t a whole lot of substitute products in this market; theme parks are a very unique industry. If you are looking for that rich family experience, going to a zoo or museum might give somewhat of a similar family experience. If you are looking for a thrill, sky-diving and bungee jumping are some of the alternatives. Overall though, you really canââ¬â¢t get the kind of experience you get from a theme park anywhere else. Suppliers of Disneyââ¬â¢s Parks and Resorts donââ¬â¢t have a lot of bargaining power. For one, all of Disneyââ¬â¢s rides, shops, and stores are designed and manufactured by Walt Disney Imagineering (owned and operated by The Walt Disney Company). They design every detail in the parks down to the type of chair to use in a particular restaurant. Suppliers of food and beverage have somewhat of a bargaining power. For example, if Coke is the only cola beverage served throughout the parks, if coke wants to charge Disney more for their product, Disney will most likely have to accept because it would be extremely costly to replace Coke with Pepsi throughout all of its parts. Buyers (guests) also have little bargaining power. Ticket prices are non-negotiable, and in the park, if guests want to eat or drink, they have to buy the in-park food since they have nowhere else to get food. If a guest has a bad experience or upset about something, Disney will usually give them some sort of compensation such as a front of the line pass. This lets the buyer feel like they have power when in reality, a front of the line pass costs nothing for Disney accept the cost of the paper, but is very beneficial to an angry guest. Out of all of the competitive forces, the one that is the biggest threat is the competition from rivals. Each different theme park competitor offers its own style of entertainment. Disney offers a unique ââ¬Å"magicalâ⬠family entertainment experience while Six Flags offers big thrilling roller coasters. I think that the market balances out because sometimes you might want a thrilling ride so you go to Six Flags but when you want that family entertainment you would go to a Disney park. There are six main competing firms in the amusement park industry. After creating a strategic group map that compared ticket price and attendance, I was able to see which firms are competing rivals. Disney Parks and Resorts is by far the leader in the industry and has no direct rivals. Universal Studios and SeaWorld Parks Entertainment are close rivals and form a strategic group. Cedar Fair Entertainment Company, Six Flags Corporation, and Herschend Family Entertainment are all in a strategic group. They attract around the same amount of visitors each year as Universal and SeaWorld, but have significantly lower ticket prices. Universal and SeaWorld earn a small increase in revenues over Cedar Fair, Six Flags, and Herschend.
Wednesday, November 6, 2019
The Fab Four essays
The Fab Four essays Inspired by the simple guitar-and-washboard music of Lonnie Doengan and later by United States pop artists such as Elvis Presley, Buddy Holly, and Little Richard, John Lennon formed his own group, the Quarrymen, known present day as the Beatles. The Beatles originally started out with five members but later decreased to four, and all of the members were from Liverpool, England. The Beatles struggled to their rise to fame, and the first time their song was played in the United States it was actually a fluke by a local disc jockey. There was a period of Beatlemania in both Europe and the United States and the Beatles also won more awards and set more records than any other band in the history of music. Unfortunately the Beatles broke up in 1970 and present day two of the members are deceased. The remaining members are still in the record industry and go on tours all over the world. The British rock group, the Beatles, took the world of popular music by storm during the 1960s and left a lasting impact on todays pop and rock and The rock and roll band, the Beatles, was made up of John Lennon, Paul McCartney, George Harrison, and Richard Starkey, or more commonly known as Ringo Starr. John Winston Lennon was born October 9, 1940 in Liverpool, England. Lennon has been exhumed in print more than any other popular musical figure, and Lennon has also changed many lives , ...he changed many lives, mostly for the better (mtv.com). Lennon was tragically murdered on December 8, 1980 in New York City, New York, every year on the anniversary of John Lennons death the world still mourns his death. James Paul McCartney was born June 18, 1942 in Liverpool, England. Although commitments to the Beatles not unnaturally took precedence, bass player and vocalist McCartney nonetheless pursued several outside projects during this tenure. Guitarist George Harrison was born ...
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