Non traditional threat to US Essay

In my opinion the most pertinent Non-traditional threat to the US is the economy. It is the single most important, globalized, and un-accounted for problem in the US. The current problem is so bad that the US economy is days away from a (partial) default. This would be the first default since possibly the 1700’s at the founding of the nation. The problem with this is the US green back is the reserve currency of the world (all or most investments are made in US dollars). If the US defaults it will cause a ripple effect that will make the 2008 global financial crisis look small in comparison to the lobal catastrophe that will occur. The reason most investments are in US dollars is because dollars have historically been the most stable currency in the modern age. The US defaulting on its debts has both internal and external effects. The total of US government debt is over $ 16. 9 trillion. (US Debt Clock) Of that debt, $ 4. 8 trillion is owned by governmental agencies. This includes agencies such as the social security (holds over $2. 5 trillion dollars). Of the public debt, foreign investors own $5. 7 trillion. Keep in mind this is Just the actual government debt; effects of a default would be uch bigger. The US reached its debt ceiling in 2012. The US constitution – 14th Amendment, Section 4 – directly forbids the government from defaulting on its debt. Thus to cope with the debt ceiling being reached the government has been taking extraordinary measures in order to pay their debts (for instance suspending investments on individual pension funds). When these measures are exhausted, the government will not bring on a global economic collapse as they default on all their bonds. They will Just be forced to balance the economy – to match their spending with their collected revenue. This is a very different issue (still with its problems) to a full default. What is important is that a full default is likely to not happen. The brinksmanship between the rogue Republicans and the government would only threaten a ‘technical’ default on the shortest-dated US government bonds, because their shorter lives mean their maturity date is nearer than the rest of the government’s ‘safe’ assets. The problem here, as ever, is not whether the federal government is able to repay the principle from these bonds, but the short-term methods used to make these repayments. The US treasury would still be seen as a ‘safe investment’, albeit in more economically uncertain times, and thus bonds would probably rise in price – believe it or not, the US government 10-year bond decreased in price after news that the media reported a default was unlikely. Though we are quick to forget, there have been 17 government shutdowns between 1976-1996 and the debt ceiling is raised almost every year – a full default never happens. This brinksmanship is historically common, and it is the media and politicians that fuel the political fire by indicating that this is the year where it will default.

Recruitment and selection with Job description and job specifications Essay

I m sending you a mail about your job and what your role is in the office. On the Monday morning you will be starting your job as soon as you come in. so I thought of giving you the required information so you would feel more comfortable. At first I would like u to know about the Recruitment and Selection is when you start advertising for the job. The advertisement is important to the firm because they must be carefully formatted so they attract the applicant in the first sight. The information should be clearly stated or the time will be wasted on selecting the right applicant. When we are selecting the staff we ask their CV and compare it job specification. Next we have the Training we should teach the staff the right rules and the firm objectives and its working products and the rules and regulations. They should be friendly and should be shown all around the working area Remuneration this is the method we pay our staffs. We pay them in hourly bases most of them work less than nine hours a day we pay you on the start on of every month. Appraisal is for motivating the staffs so they get more interested and work more hard. Dismissal is when you fire some one from the job either when they are not working properly or when we don’t have the job any more. The kinetic needs an engineer in the production department. For the best out come we should give the correct details for the advertisement about the job description and job specification. So we don’t spend a lot of time on selecting the applicant. The share holders will not have any problems but the directors of the company will have problems because they need to spend more money than they expected for advertising for the new staff, have to replace some one in that place and will have to face more consequences. The other staffs will have problems too because they will have to do over time, some may have to take care of both their jobs mainly the customers will have the problem in buying because they will not be satisfied because of the quality of the product the company might face a lose for a period of time until they get a new engineer. Hear are the descriptions of job description and the job specification. The job specification and the job description will help the candidates to know what they need and what type of work they need to do. Further information is in the next page. JOB DESCRIPTION The purpose of the job description is to inform the candidate about the type of job they will be doing and it will include 1 Job title. 2 Location. 3 Hours of work. 4 Wages. 5 Duties. 6 Other responsibilities. 7 Your position. 8 Tenure. JOB SPECIFICATION The purpose of job specification is to inform the candidate about the qualities needed in a successful candidate it will include 1 Qualifications 2 Previous work experience 3 Skills 4 Special interests 5 Member ship of professional body 6 Personality 7 Temperament This is the job specification and the job description of the current job advert JOB DESCRIPTION * Job title – Engineer Production department * Location – Surrey * Hours of work – 5 to 6 hours per day * Wages – 24,000 to 26,000 * Duties – To choose the correct product for the production, to check the capability and the capacity of the machineries, should be able to activate and deactivate the machineries and should also know to maintain them and to function with out any problem in the production * Other responsibilities – Must be more responsible at your work * Your position – * Tenure – Permanent only JOB SPECIFICATION * Qualifications – Post graduate in Mechanical Engineering, have a driving licenses * Previous work experience – experience with or within the mechanical power transmission industry * Skills – CAD, comprehensive pc literacy * Special interests – * Personality – must be focused in solving problem, desire to Temperament – These are the information about the methods of recruitment, which tells the advantages and the disadvantages of the types of recruiting methods.

A Report on RMIT University Free-Sample for Students

For every institution to succeeds, it needs to be able to compete favorably with other institutions.RMIT can compete due to stability in its competitive and marketing environment brought about by branding, which is an approach meant to reach the broad market through stylish image created about the   University that attracts many clients making the institution to compete favorably in Australia and worldwide at large. Universities in Australia have laid down crucial approaches that aim to improve the quality of service delivery to its students to attract large markets continually  (Hanvanich, Droge, & â€Å", 2013). The institution was a public university by the act of the Parliament of Victoria in the year 1992 after it was merged with Philip Institute of Technology.Due to its branding and marketing strategy, the University is rated a five-star University by the   Quacquarelli Symonds.The City campus of the University has about 45,000 students studying in across major areas of interests.The University competes favorably due to services offered not only in education , but also easy access to accommodation for the international students. Further, sports and recreational opportunities are provided which help in making a difference and enhance the atmosphere of the University through team and individual sports, recreational activities and student clubs. RMIT University has the largest market in the City of Melbourne due to various contributing factors for instance availability of enough accommodation for the students and the staff.The Unversity offers standard quality academics producing high-quality degree credentials.Just like other institutions, the University when marketing its educational programs and services utilizes platforms such websites, social media, billboards, and history.The media both broadcast and the print also aid the University in reaching its market  (Cravens, 2012). The organization of the University is starting from the top managemnt to students', advanced transport networks and the surrounding localities that are supportive of education, contribute immensely towards the growth of the institution.The University due to these pleasant atmospheres created makes it stand among many Universities in Australia leading to success. In contemporary society, the only option the young generation have leading to success in life is education.This explains why the University is in high demand not only students from Australia but also many international students from various parts of the globe.In addition to the drive mentioned above, the University is situated in the City of Melbourne enabling access by many who resolve to study due to the fact hat they are close the institution.Quality services delivered by the specialized staff employed in the University for instance lectures has also attracted many students and other clients making the university to be in high demand. The institution has a broad target market since it receives students not only from Australia but also from other parts of the world.Hence, it is an international university. The University target market is students either planning tho undertake diploma, vocational courses, undergraduate degree programs or even post graduate courses either in masters or philosophy of doctorate  (Hanvanich, Droge, & â€Å", 2013). The administration right programs for these groups of students who forms the primary source of the University's   market ensuring that it runs accordingly. In the above division of students' taking studies in the University, the charge for the program advances about the level of the program that is being undertaken by such students.An example is that the postgraduate studies pay relatively high fees in comparison to the undergraduates and vocational students (Ho, 2014).Apart from students as the primary market of the University, lecturers, sponsors and the government from the other segment of the market that is also profoundly fundamental to the University to prosper. Royal Melbourne Institute   Technology   utilizes the following marketing mix: RMIT as a global University of technology, design, and enterprise offers various levels of programs ranging from vocational courses, diplomas, degrees, masters, and even Ph.D. programs.Some of the courses offered engineering, environmental and sustainability, health and biomedical sciences, international and community services justice and legal courses;   the list is long  (Freytag & Clarke, 2014) .RMIT University offers both undergraduate and postgraduate diploma and degree programs to the students. The University has been known to be embracing technology in through many courses offered. Since RMIT is an international institute, the courses offered are charged expensively.The fee varies depending on the program one is taking.The Institute offers programs that are affordable by many which as a contributing factor as to why the University has attracted large market globally. The price varies from one course to another depending on the value of the individual course. The University decided to offer courses at relatively small fee charge because Australi has many institutions that offer the same courses.Therefore to compete favorably, the approach has aided to a large extent.The University uses its history to promote itself, for instance, basing on the alumni of the University, showing how prosperous they are after leaving the gates of the University.Many clients on seeing this, get attracted more to the University and even the capacity of getting prospective clients advances  (Brown & Osborne, 2012).Other strategies such as the employment of the media, billboards, and websites contribute immensely to the selling of the University. The University has the upper hand compared to others when it comes to where they are located.Royal Melbourne Institute of Technology is located in the City of Melbourne in Australia  (Brooks, Heffner, & Henderson, 2014).The city has attracted large populations which in turn offers market to the Institute, for instance, specialized lectures, students from the city and many other clients like the tourists and sponsors whose their support makes the University survive in this competitive era. Entails political, social, economic and technological environmental analysis of the Royal Melbourne Institute of Technology discussed below: Political factors, for instance, the government affects the operation of many institutions, RMIT being one of them.The organization depends on the state of Australia as the primary source of funding (Czinkota & Ronkainen, 2013).At many times the government delays in releasing the funds which hinder the calendar of the University to be fulfilled.Also, the government is responsible for marking laws that either may favor the operation of the institution or may favor them.It is, therefore, clear that political factors affect the functioning of a school either negatively or positively. The economy status of Australia keep on shifting, and therefore it is unpredictable.At times the prices of commodities are high which are needed for the operation of the University (Menegaki, 2012).The University having a fixed fee payment structure in such times is affected negatively since acquiring of such products leads to financial constraints affecting the University.A stable economy leads to stability in the financial status of the University since goods and services are acquired as the budget reads. People's extent in showing willingness to work with the University, supporting it many ways for instance in provision of labor services such as cleaning the University,working for the University as either member of staff and other duties that   help in running the University are some of the crucial social support offered to lead to an enabling environment. The institute being a technology-oriented institution, it has heavily invested in the recent and advanced technologies that target in improving service delivery in the University.Modern technological approaches such as E-Learning programs, access to library materials via the internet and even access to university results using webs are some of the ways the University is employing technology in its running process. Australia has many Universities such The Australian National University, and The University of New South are some of the prominent Universities offering stiff competition to the college  (McKoll-Kennedy & Kiel, 2000).Due to this, the University has made the analysis that for it to survive, it has to better in service delivery skills enhancing quality in production at the same time lowering the cost of access to these services hence small charges by the University are the only two ways to go to compete favorably. Under this section, the weaknesses, opportunities, strength and threats of the University are analyzed (Chen, 2014).They are either based on external or internal environments in which the University operates as follows: The University has a strong position regarding market attraction in comparison to other Universities due to standardized service delivery, good managing approaches, fixed fees charged and the strategic situation of the University in the City accessible to other services, for instance, cheap accommodation. Also, the University employees qualified staff for example qualified lecturers providing quality services.Advertisements are carried out using all forms of media ensuring extensive market reach(Duncan & Tom, 2012, p. 112). Despite the fact that the University faces competition in its process of service delivery, the laid down strategy by the management especially the marketing department has made the University compete favorably.The perception of students and other clients towards the University continually remain to be positive.The contributing reasons to this issue are distinguishable attributes of design employed, product and service advertisement done is decorum.For the University to succeed, proper analysis of the market is paramount.The charges university gives to both students, and its clients also have a profound impact in determining whether an institution succeeds or not.Royal Melbourne Institute of Technology having realized the above marketing strategies, growth and expansion of the university is the only possible option the University has. Brooks, G., Heffner, A., & Henderson, D. (2014). A SWOT analysis of competitive knowledge from social media for a small start-up business. The Review of Business Information Systems, 18(1), 1-56. Brown, & Osborne. (2012). Managing change and innovation in public service organizations. Routledge. (Tol. la 2nd). New York: Routledge. Chen, K. Y. (2014). Improving importance-performance analysis: The role of the zone of tolerance and competitor performance. The case of Taiwan's hot spring  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   hotels.  Tourism Management,  40, 260-272. Cravens, D. (2012). Strategic Marketing, . (Tol. la 6rd International edn). McGraw Hill.: US: Irwin. Czinkota, M. R., & Ronkainen, I. A. (2013).  International marketing. Cengage Learning. Duncan, & Tom. (2012). IMC: using advertising and promotion to build brands. (Tol. la 2nd ed). New York: McGraw-Hill. Freytag, P., & Clarke, A. (2014). Business to Business Market Segmentation. Industrial. Marketing Management Journal, 2(30), 473-486. Hanrahan, & Cole. (2002). â€Å"The Ps are no good without direction† Managing. Informational journal, 9(1), 33-34. Hanvanich, Droge, & â€Å", C. (2013). Reconceptualizing the meaning and domain of marketing knowledge†. Journal of knowledge management, 7(4), 124-135. Ho, J. K. K. (2014). Formulation of a systemic PEST analysis for strategic analysis.  European   Ã‚  Ã‚  Ã‚   academic research,  2(5), 6478-6492. McKoll-Kennedy, J., & Kiel, G. (2000). Marketing: a strategic approach (Tol. la 6th Ed). South Melbourne: Nelson Thomas. Menegaki, A. N. (2012). A social marketing mix for renewable energy in Europe based on  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   consumer stated preference surveys.  Renewable Energy,  39(1), 30-39.

LG Electronics and The Use of SCM Software Article

LG Electronics and The Use of SCM Software - Article Example The present research has identified that LG requires constant supplies of the goods that it produces in order to fulfill customers’ needs. In order to facilitate this process efficient and effective management of the supply chain is extremely important. Therefore, effective organization of all parties involved in the supply chain is critical as a result of their role in adding value. In fact, Christopher indicates that a supply chain is a network that consists of various organizations that play a part in performing processes and activities that adds value to product or service in the hands of the consumer. In order for all parties to achieve competitive advantage in the process, the flow of inputs and components from suppliers to LG’s operations has to be managed in such a way as to facilitate the minimization of inventory holding cost and the maximization of inventory turnover. The need for the use of technology to drive improvements and the use of SCM software cannot be ignored. Management of the supply chain is crucial to the success of businesses that manufacture goods and the internet plays a very important role in this regard. LG Electronics, Inc is a producer of consumer electronics, mobile communications, and home appliances. The company’s operations consist of four distinct business units – home entertainment, mobile communication, home appliance, and air conditioning and energy solutions. LG also has an international presence consisting of 117 operations. Worldwide sales in 2011 were USD 49 billion. In order to increase efficiency and effectiveness, LG has consistently sought to improve its competitiveness by improving the management of its supply chain. This article focuses on LG’s operations in India and its use of information technology to improve the management of its supply chain worldwide.

MEMO Research Paper Example | Topics and Well Written Essays - 500 words

MEMO - Research Paper Example By using the mobile application automated services, the county government will be in a position to curb many of their challenges such as corruption as all payments will be done on a particular banking pool, leaving no chance of the money into person individual pockets as has been the previous occurrence. Despite the fact that this particular study is still in its preliminary stages, I have it in plan to organize the proposal by describing various sub-topics of research, which addresses various aspects pertaining to the automation of services at the county offices by the use of mobile application systems. †¢ The first aspect of the proposal would be the identification of the common problems at the county government offices, which include corruption, availability of ghost workers in payroll lists, and slow processing of services. †¢ The major challenges attributed to the problems stated above include reduced revenue collection as more money ends in the pockets of few individuals, funds needed to run the government services. Additionally, poor management and use of outdated systems equally contribute towards loss of cash from double payments made in particular workers’ accounts together with the payment of wages to non-existent workers. †¢ Finally, the mobile application system would work to provide solutions to the challenges mentioned above in such a way that payments would be done to a single pool ensuring that no cash lands in the handle of individual county government workers. In addition to such, automation of services would eliminate the instances of ghost workers emergence. For the successful application of the proposal, I have structured a number of methods that will be necessary for working the plan. The process involves developing a particular mobile application to be used by the clients in connecting with the government. Currently, the application is ready for use. What remains for the use of project is the development of the necessary

Managing risk in construction project in developing countriess Ghana Essay

Managing risk in construction project in developing countriess Ghana - Essay Example t the major risks associated with the construction sector include risks logistical delays , political influences , extensive procedures for approval , improper construction designs , financial constraints , etc . To study the impact of these risks on the construction projects in Ghana , a quantitative survey has been conducted . The data collected by the quantitative questionnaire , has been statistically analysed . The statistical measure used for the analyses include mean , tally , histogram and pearson’s correlation . The software tools used in the research include Excel spread sheet for data representation and MINITAB for statistical analyses . Based on the results of the statistical analyses , the research has suggested a set of strategies for risk management in the construction projects in Ghana . I --------------------------------------- , wish to acknowledge the following personnel who gave their valuable assistance and guidance for me to complete this research work successfully . Without their cooperation , the development of this research and publication would have been difficult I -------- wish to dedicate this research work Based on the Risk Management in Construction projects in developing countries like Ghana , to my --------------- who had always been my ----------------- and I also dedicate this research work for the benefit of the people involved in the construction sector . The history of the construction industry dates back to many centuries , when human beings left the caves and started living in houses . The architectural and engineering aspects of the construction industry started emerging since the construction of the pyramids . Construction could be described as a process of building the infrastructure and involves a fleet of multi tasked activities . Any construction project includes the involvement of design engineers , architects , civil engineers , project mangers , etc . The successful completion of any

Extraordinary Rendition Research Paper Example | Topics and Well Written Essays - 1000 words

Extraordinary Rendition - Research Paper Example and its conspiratorial partners. Although clearly illegal under international law, both Presidents Bill Clinton and George H.W. Bush used kidnapping where normal extradition was unavailable to bring fugitives to trial. â€Å"The Supreme Court upheld the government's power to prosecute people who were seized in these abductions and kidnappings irrespective of their legality under international law in the 1992 case of United States v. Alvarez-Machain.† (Lobel 1). Not until 911, however, under President George W. Bush, did the process shift from law enforcement to a â€Å"preventative† measure, and the new policy of extraordinary rendition sent â€Å"individuals to countries not for the purpose of trial, but rather to gather intelligence about future wrongdoing through unlawful detentions and coercive interrogation† (Lobel 1). The estimated number of incidents has been assessed by the CIA as in the â€Å"mid-range two figures.† Based on facts stated by Grey o n Frontline in 2011, this number is probably an underestimate considering â€Å"Many renditions organized by the CIA involved the help not only of other U.S. agencies, such as the Pentagon, but the practical assistance of other countries, such as Egypt and Syria† (Grey no. 6). It is safe then to assume that rendition is not an operation of the CIA alone. Information gathered suggests it is operated through a series of interconnected governmental agencies, private operatives, such as now famous Blackwater, and private companies including Boeing Aircraft, which, through a subsidiary, â€Å"’offers everything needed for efficient’ spanning the globe† (Mayer par 1). The U.S. program prompted several official investigations in Europe into alleged secret detentions and unlawful inter-state transfers involving Council of Europe member states. Charges were filed against such actions based on article 3 of the United Nations Convention Against Torture cites the COE ’s responsibility as â€Å"guardian for human rights, democracy and respect for the rule of law in Europe,† citing its â€Å"†¦.numerous and systematic human rights abuses committed in the pursuit of the so-called â€Å"war on terrorism† (UN Resolution 1507 par. 1 & 3). British collusion in the process is clear in the case of a Pakistani rice merchant held for over six years at Bagram airbase, infamously known to human rights campaigners as â€Å"Guantanamo's evil twin†(Rose par 9). As Rose in his December 9, 2009 article in the Mail reports, a rice merchant was held without charges for six years after disappearing on a business trip to Iran. Crossing into Iraq he was captured by the British who handed him over to the Americans, countering British insistence that it does not take part in such activities. Additional evidence is suggested by a cable from the British requesting specific information on all intelligence flights to determine whether they â€Å"might put the UK at risk of being complicit in unlawful acts (i.e. the ferrying of prisoners through British territories)† (U.S. Embassy Cables par 1). Beyond the immediate EU member states, a web of collusion is also suggested, as one Pakistani prisoner subjected to torture by his Egyptian captors states that the â€Å"chief of Egyptian security informed him that Egypt receives $10

History wk 11 Essay Example | Topics and Well Written Essays - 500 words

History wk 11 - Essay Example This meant that many of the self-help books and programs were created during this post-modern period. Gergen (2000) suggests that modernists believe that the world is split into two areas – one where material things exist in the outer world and the other where the mind takes over the inner world. He suggests that we still have to see the total person, but they also have to understand how the world works. I think the two differ in the fact that the modernist period grew out of the Western world’s view of psychology. It assumed that all of the world looked the same as it did to Westerners. Of course, we know that this is not true and that there are many times where culture is important. When looking at aging, I would think that we are still in the age of post-modern because we expect that as people get older and more frail, that there will be others to take care of them if they cannot stay with their families. In many other cultures, the elderly are taken care of by the f amily until they die. Modernists would see aging as something to be observed and they would look at the possibilities of how they may help the elderly live a better life.

History Essay Example | Topics and Well Written Essays - 250 words - 18

History - Essay Example The ideologies of the movement would not have gained impetus if the print media had not yet flourished, which promoted a renewed interest in the discovery of knowledge especially among the elites. One of the founding centers of the Enlightenment was France. Voltaire (1694–1778) was a French radical thinker who epitomized the Enlightenment ideals of freedom of speech and rational thought over blind faith in religion. Baron de Montesquieu (1689–1755) was another Enlightenment figure who revolutionized political discourse. He praised the republic as the best form of government and paved way for the division of the executive, the legislative, and the judiciary. Diderot was the architect of the Encyclopedia which was published over a period of twenty one years (1751–1772). Though the Enlightenment ideals originated in France it spread to different parts of Europe and the world. Each country saw the emergence of a bunch of radical thinkers in various fields. In England it was epitomized by Isaac Newton. John Locke, Adam Smith, David Hume were the other exponents of the Enlightenment in England. In America the writings of Thomas Jefferson and Benjamin Franklin created waves. It encouraged a widespread thirst for knowledge among the elites and the cultivation of scientific rationalism. Many of these philosophes set the mood for a tremendous intellectual and cultural revolution which left no stone in the society unturned. In the essay let us look at the political, economic, and scientific ripples created by the Enlightenment across the world. Many leaders of the American Revolution like Thomas Jefferson, Benjamin Franklin, and Thomas Paine were greatly influenced by the English and French Enlightenment thought, especially John Locke’s idea of liberalism. The Enlightenment clearly defied the absolutism of monarchy and upheld democracy. The common man was tired of being suppressed under the absolutist monarchs and they were influenced by the teachings

Israeli-palestinian conflict Essay Example | Topics and Well Written Essays - 1000 words

Israeli-palestinian conflict - Essay Example In this context, authors like Thompson contend that some form of humanitarian intervention could be an alternate solution to this impasse (138). This paper describes some of the factors that have prevented such an intervention and also discusses whether such a solution is viable in the modern context. Obstacles to Humanitarian Intervention Consider the recent military operation by the Israeli Defense forces in 2009. The military claimed that it was pursuing Palestinian militants hiding in the Gaza Strip, whom it accused of firing rockets into Israeli towns and cities. The resulting campaign led to the deaths of over 1000 residents, many of whom were children (Brown 82). Israel had also enforced a blockade on the Gaza Strip, forcing over 100,000 residents to flee. While such military campaigns have been extremely violent, Israel claims that it is acting in self-defense. The Israeli government has also demolished several government buildings, schools and mosques in the region as it all eges that these are being used to store missiles and serve as hideouts for militants. For over 3 months, residents had no access to food or water as they could not venture out and had no supplies due to the blockade. Gallagher notes that Israel has breached international humanitarian conventions by not providing help to the starving and wounded (72). The Human Rights Watch has made far serious allegations of humanitarian violations by claiming that the Israeli military used phosphorus-based munitions during street combat. The United Nations has maintained that Israel has consistently violated UN norms on human rights and the Geneva Convention. Murphy has compared the treatment meted out to Palestinians with the atrocities faced by Jews under the Nazis during World War II (95). Despite allegations from several quarters, little has changed in the aggressive posture of Israel. Brown argues that despite requiring help and protection against ethnic cleansing and war crimes from the inter national community, Palestinians have had to fend for themselves (78). Unlike the role played by the United States and its allies during the Gulf War or the Yugoslavian War, international politics have prevented any such intervention in the Gaza Strip. According to Mertus, while regions like Myanmar, Darfur or Zimbabwe enjoyed quick worldwide attention due to genocide and famine, Palestinian regions like the West Bank and the Gaza Strip are yet to witness any notable forms of humanitarian intervention despite facing similar problems for several decades (153). Arend notes that any demand for humanitarian intervention in ravaged places like Darfur and Zimbabwe should first be aware of previous interventions in places like Iraq and Yugoslavia (65). In the case of Iraq, humanitarian intervention has worsened the volatile situation, giving rise to an insurgency and a corrupt government system. It appears in most of these cases that the intervening parties have manipulated the post-confli ct environment in their favor without any consideration for the welfare of the domestic populations. Hanlon says that Israel has constantly opposed any intervention in its internal issues (186). He further alleges that Israel does not allow any third party to decide over the question of a separate statehood for Israel. Need for Humanitarian Intervention On the question of whether humanitarian intervention is justified in the Israeli-Palestinian scenario, one needs to

Handling Difficult Customers Essay Example for Free

Handling Difficult Customers Essay Listed are some of the easons why customers become difficult when communicating technical problems. 1. Wanting a live operator but ending up in an automated telephone loop. Excessive waiting times to be connected to an operator. 2. Representatives rushing callers or even faking a disconnection. 3. Incompetent Representatives, incapable of processing requests effectively. 4. Representative not actively listening to the complaint. 5. Departments not communicating with one another. 6. Condescending Representative using technical Jargon they dont understand. 7. Representatives who sounds bored and disinterested. 8. I will address the complaints: 1) Wanting a live operator but ending up in an automated telephone loop, 2) Incompetent Representatives, incapable of processing requests. 3) Representative not actively listening to the complaint. The support specialist should follow the customer problem resolution and recovery procedures to address the significance of each of concept and overcome challenges that may arise Consumer emotions The first thing that a customer hears is a message saying, miour call is valuable to us. Please hold the line for the next available Representative. Then. they wait, and ait and wait. Finally after what seems like hours to them, they are connected with you. They are already angry with their situation and are faulting the company, now they are really angry about the wait time to get to speak with a live person. They feel that if they were really a valued customer, the wait time would be minimal. Resist the temptation to label the customer as a problem and cut out the negative thoughts. Start the recovery process with an apology after you let them vent. Smile and speak with sincerity, and dont fall into the trap that youre angry or difficult customer is aiting you with. If you feed into the anger, you will only escalate the problem. Your words, tone, and attitude are should be empathetic. This will deflects and diffuses an angry customer. You want to make sure the customer know you are listening and taking their situation seriously. Now the customer is upset that the Representative couldnt or didnt answer their questions and wasted their time. Their expected all the rep to know the particulars about their product without having to put them on hold or transfer the call to someone else. If you do need to work with other departments, please inform the ustomer that you will personally take the matter into your own hands and will need to investigate on the issues. Reassure the customer that you are coordinating the best possible resolution, and if you need to get the assistance achieve it. A great rep always sounds friendly. Customer doesnt like someone who sounds bored and disinterested at their problem. They want to feel that you are about their issue and are interested in resolving their issue. When you answer a customers call, please smile. Keep a positive attitude and be upbeat, they will be able to hear it in our voice. Ownership When upset or angry about a situation, a two minute wait time can feel like nothing at all, or can feel like forever. A company must learn how to influence the customer feelings about the waiting time. Representative must approach these customers with the mind set of the customer has a right to be angry, even before you know the details. Let them vent their feelings, without passing Judgment, and only interject when they start to becomes directly abusive towards you. If the customer senses that they are communicating with someone who is ncapable, it will create another reason to be frustrated or angry. If you dont have the power to solve the issue or answer the question, tell the customer that you own the problem. Let them know that you will apply your personal effort to find a solution, Sounding bored or disinterest is absolutely preventable! Have your environment arranged in a way so that the telephone conversations are customer oriented, convenient, and efficient. Reduce distractions by tuning out office noise, have paper and pencil handy to take notes when necessary. Be prepared to answer the elephone by having it within easy reach, no more than an arms length away. Customer callers do not hear the first two words of the conversation so when answering the phone use buffer words. You can say something like, Thank you for calling , or Good (morning or afternoon) this is.. Dont Just say hello and then wait for customers to answer. Self-control When you respond with hostility, or lose your self-control, you are contributing to the escalation of the situation. You have a snide response, and then the customer is even more fired up and ups the abuse. Instead calmly interject with some empathy. Say l understand your frustration with the situation; I want us to move past this so we can fix the problem that you are calling abo ut. Please allow me to help you. Sometimes the technical problem is in need of more attention because it may impact other customers. You dont want to seem like you dont know what you are doing, so acknowledge the individual customer emotion first. Then resolve the technical issue that you can handle and address bigger issues as a more multi- department activity. Let your customers know that you are listening and you want to help. Write down notes during the conversation. When the customer is done venting, reiterate the priorities from the customer perspective. Address the emotional and technical aspects of the customer concerns. This will put you in focus on the appropriate issues and reassure the customer that you are concentrating on their priorities. Adaptation Our Country is made up of an increasing number of immigrants and transitional residents. These same immigrants were the founding Fathers of our Country. Maybe the caller is new to the English language and was put on hold for so long, or didnt know to press a certain number for a Representative. Companies can take these complaints and adjust the systems to address the needs and accommodate multiple languages. Some companies have taken customer service to the next level and are hiring multilingual customer service providers. Having these systems set can prevent many of the listed complaints from being uttered again. Mistaken customers customers. Their wait time was less than a minute, but they wanted a live operator to pick up the call. To deal with these types of customers, we must learn coping and problem-solving skills to deal with our own personal feelings. Reiterate your empathy nd continue to acknowledge the customer right to be angry. Takes deep breaths, smile and wait patiently for your turn to speak. Problem customers Problem customers do exist and everyone has to deal with them. They can be high maintenance, scammers, litigious, abusive, criminal or Just plain bizarre. When you have one of these on the phone, the best thing to do is ignore the language and behavior and continue to follow the same procedures as with an angry customer. When they have crossed the boundary set by standards, then it is best to let the customer know that your manager or the law department would be best to handle heir situation. In the end, if there has to be compromise from one side of the conversation; let it be from the company. Great service can make customers more comfortable with a company because they do things better for them. Everyone involved wants a fair and fast solution that can be settled simultaneously. If compromising means that you are able to retain customers, then that equals to: business survival. Reference Swartzlander, A. (2004). Chapter 3, 4, 5 in Pearson Education, Inc (Ed. ), Serving Internal and External Customers (pp. 56-75). Prentice Hall.

Uniqlo Clothing Analysis

Uniqlo Clothing Analysis Introduction Japanese clothing brand, Uniqlo, specialises in stylish casual-wear which is both high quality and affordable. It is the predominant brand of the Japanese company Fast Retailing Company Limited and accounts for 90 per cent of companys total sales (UNIQLO UK). The first Uniqlo store opened its doors in Japan in 1984 and there are now over 760 stores across the country. Now a global brand, Uniqlo began international expansion with the opening of the first UK store in 2001, and it is Uniqlo UK which will be the focus of this report. After introducing itself to the UK, it was not long before Uniqlo had 23 stores across England. However, the brands simple designs did not prove popular and within two years 18 stores were closed (Marketing, 2007). Since its relaunch in 2007, Uniqlo UK has been gaining momentum, but it still has a long way to go towards becoming a leading fashion retailer in Britain. Consequently, this report aims to further this momentum through the development of a new integrated marketing communications campaign which would be implemented in 2010. Summary Context Analysis Customer Context Segment Characteristics Uniqlo currently targets a very wide audience, describing its key demographics as: Male and female; Fashion-conscious; Cost-aware; and aged between 16 and 96! (UNIQLO UK) Calgary Avansino, Executive Fashion Editor of Vogue magazine, has personally experienced the wide appeal of the Japanese brand. She said, â€Å"the store is for a young customer but at the same time I went with my mum who is 60 and she bought the skinny jeans in taupe and burgundy† (The Independent, 2009). However, the lack of focus which comes with having such broad segmentation results in an unclear brand identity, thus making it harder for Uniqlo to stand out. Brand Awareness, Perception Attitudes Awareness Every single one of Uniqlos 14 UK stores are concentrated in and around London. Current marketing communications are therefore focussed mainly on the London area, and as a result awareness of the brand outside this region is low. Include brand awareness pie chart + sentence about where theyre from. Perception Uniqlo is generally perceived as â€Å"deliver[ing] true value quality and style at a fair price† (Inside Retailing, 2009). Attitudes A random selection of Uniqlo shoppers on Oxford Street, London, were asked their opinions of the brand earlier this year. Eighteen-year-old student Rafaela commented on the versatility of the designs, stating they are â€Å"easy to mix and match†, and twenty-year-old textile design student Holly similarly said, â€Å"you can make the clothes look your own with more individual accessories. I love the massive range of colours.† Twenty-seven-year-old visual effects artist Nick liked â€Å"the fact that there are no naff slogans or logos†, and twenty-year-old textile student Iona appreciated Uniqlos â€Å"simplicity† (The Independent, 2009). Level of Involvement Involvement is relatively low when it comes to Uniqlos products. This is because it offers basic, inconspicuous clothing designs, none of which visibly feature the Uniqlo logo, and prices are reasonable which lowers risk. Business Context Market Positioning â€Å"Clothes that can be worn by anyone, any day†; â€Å"Uniqlo †¦ focuses on quality and value with a broad demographic appeal, though it has aimed at attracting young trendsetters by collaborations with designers and artists.† (Mintel, 2008) Current Marketing Mix Product Basics Simple, plain designs for both men and women, in a wide variety of colours. Items include t-shirts, outerwear, knitwear, jeans, trousers, and accessories, as well as dresses and skirts for women. HEATTECH Uses unique material, developed by Uniqlo and Toray Industries, which retains body heat. +J Collection made especially for Uniqlo by designer Jill Sander, released 1st October 2009. In the words of Calgary Avansino, â€Å"Her look is classic and simple, but also cutting edge in the way she cuts and presents her clothes† (The Independent, 2009). UT Uniqlo T-shirts (a sub-brand); Limited edition collections of t-shirts created by designers and artists from all over the world; UT has a different image to the rest of Uniqlos products and the t-shirts are promoted and sold separately. It will therefore not be included in the IMC campaign this report seeks to create. Price Basics Jeans roughly  £25, t-shirts  £8- £14, cashmere around  £25- £45 (Mintel, 2008); HEATTECH From  £6.99 (UNIQLO UK, 2009); +J Outerwear  £49.99- £99.99, bottoms  £24.99- £29.99, shirts  £24.99, jersey and sweats  £14.99- £29.99, knitwear  £19.99- £29.99, cashmere  £59.99-99.99, accessories  £14.99-79.99 (F.Tape, 2009). Place Physical stores: Currently 14 Uniqlo stores in the UK, including global flagship store on Oxford Street in London. The other stores are also all situated in the south of England, in and around the capital. Online store: Uniqlos comprehensive UK online store is an important distribution channel, allowing the rest of the country access to the brand. Promotion Advertising Uniqlo UK generally avoids overt TV advertising, but it has recently released a TV commercial for its HEATTECH range (see Appendix ?). Uniqlo mainly invests in press (newspapers and magazines), and outdoor (billboards, in the subway, and on buses). Look to Appendix C for a table detailing Uniqlos advertising spend, Appendix? for examples of Uniqlos recent print advertising and Appendix ? for examples of their outdoor advertising. This summer Uniqlo launched a global ad campaign for their new casual sportswear, featuring well-known models Agyness Deyn, Luke Worrall and Gabriel Aubry (see Appendix ?). Public Relations UT Cannes Lions Grand Prix 2010 Part of the Cannes Liones International Advertising Festival; Annual t-shirt design competition held by Uniqlo; The top 20 designs will be made into Uniqlo products, and the overall winner gets $10,000 (US); Semi-finalists announced November 2009, finalists announced February 2010. Uniqlo Jump Collection of photographs of Uniqlo employees from around the world (UK, USA, Japan, China and South Korea) mid-jump, and wearing Uniqlo clothing. Uniqlo Paper (Uniqlos online and in-store magazine) Articles in magazines/newspapers Sales Promotion Partnerships with specialised discount websites (www.vouchercodes.co.uk, www.hotukdeals.com); Since January 2008, Uniqlo has been involved in an affiliate programme with LinkShare which has resulted in a partnership between Uniqlo and Marie Claire magazine. The Japanese brand received editorial exposure on Marie Claires website, which featured ten exclusively discounted Uniqlo products (Revolution, 2009). Interactive Marketing Communications Uniqlock Online clock which can be set to any time zone; Features continuous rhythmic music, short clips of Japanese dancers wearing Uniqlo clothes every five seconds, and extended dance sequences every hour; Users can post a mini version of the clock to Facebook, Bebo, Myspace or their personal blog, or they can download it as a screensaver or as an iPhone/iPod Touch application. Uniqlo Calendar (similar idea to Uniqlock) Uniqlo Introduction Flash page attached to uniqlo.com; Gives a sense of Uniqlos brand identity and the range of clothing available. In short, Uniqlo currently has a wide and varied marketing communications mix, and a lot has been done below-the-line to engage the consumer. However, the communications are far from integrated: the advertising campaigns are all rather individual, could quite easily be for HM or Zara, and do not match the quirky, fun and distinctly Japanese character of many of the below-the-line communications. Competitor Analysis Competition within the clothing retail market is fierce, especially given the recent economic downturn, and Uniqlo has many well-established and similarly-positioned competitors to contend with. See Appendix C for a table comparing Uniqlos annual sales total with those of its competitors. According to this table, Uniqlos three most significant competitors are American clothing brand GAP, Spanish Zara and Swedish Hennes Mauritz (HM). Gap â€Å"Clean, classic, American designs† with mid-market stance (Mintel, 2009); Has lost its distinctiveness and sales are falling (Mintel, 2008). Zara â€Å"Fast-moving fashions at affordable prices, inspired by the catwalks† (Mintel, 2009). HM â€Å"Quality at the best price† (Mintel, 2008); â€Å"[S]omething for everyone from modern basics to cutting-edge fashion †¦ Although the UK customer base is heavily skewed to 15-24-year-olds (and women), it †¦ appeals across the socio-economic spectrum.† (Mintel, 2009); Number of high profile designer collaborations in the past, plus recent release of shoe collection from Jimmy Choo; â€Å"Very strong identity in face of competition from other young fashion brands and potential for expansion.† (Mintel, 2008). External Context Stakeholders See Appendix A for a diagram of Uniqlos main stakeholders. One of Uniqlos most significant stakeholders is their suppliers. All Uniqlo products are made in the Far East, mainly in China. Fast Retailing does not own any factories but works closely with the same manufacturers year after year, thus developing loyalty and ensuring its products are of the highest quality (The Independent, 2009). PEST Analysis Political Factors Globalisation has brought the UK and Japan closer together and, as a result, the two countries are increasingly acknowledging mutual interests and concerns (Embassy of Japan in the UK, 2000). Economic Factors After the recession, UK customers have become much more price-conscious. Customers are thus more likely to look for clothes of better value with greater longevity. Socio-Cultural Factors Japanese culture is very different to that of the UK, but elements of Japanese culture, particularly food, fashion and design, have already had a great impact in the West. It has been said that, in general, â€Å"Japan is increasingly the epicentre of cool with Tokyo its style capital† (Inside Retailing, 2009). Technological Factors E- and M-commerce are both growing rapidly, and the internet is becoming increasingly central in the worlds of business and marketing. Internal Context Organisational Identity Fast Retailing, the parent company of Uniqlo, strives for excellence and efficiency in all it does, and, above all, it always put the customer first. See Appendix B for the corporate statement, mission statement, values and principles which constitute the details of Fast Retailings organisational identity. Marketing Expertise After the store closures in 2003, Uniqlos Marketing Chief at the time, Dominic Chambers, lost his job. In 2006, the former Merchandising Director for Dorothy Perkins joined Uniqlo and Marketing Manager, Amy Howarth, as part of a new team (Marketing, 2007). SWOT Analysis The following SWOT analysis has been constructed in order to highlight and summarise the main issues within the Context Analysis. Strengths High quality clothing; Clothes are easy to mix and match; Sophisticated textile technology; Comprehensive online store; Japanese identity; Reasonable prices. Weaknesses Low brand awareness among target market in UK; Brand identity inconsistent and does not stand out against competitors; Uninspiring website design. Opportunities Popularity of Japanese culture; High growth of E-commerce and M-commerce. Threats Economic recession (consumers with less disposable income); Numerous strong competitors. Objectives Business Objectives Open more stores across UK; Before the store closures in 2003, Uniqlo (UK) had branches in the North West of England, the Midlands, Manchester, Liverpool and Coventry, and original plans had been to have 50 UK stores by 2004 (Times Online, 2003). Despite its increasing success, Uniqlo still only has 14 stores in the UK, and they are all located in or around London. In 2007, Chief Operating Officer Simon Coble stated, â€Å"We would like to be trading in all the major towns and cities in UK† (Marketing, 2007). Of course it would not be wise to try and open too many new stores too quickly as this approach failed the first time around, so a realistic target might be to have one or two new stores open in 2011, perhaps in Leeds and Glasgow. Increase UK online stores sales volumes; Currently the Uniqlo website is the only access Scotland, Wales, Northern Ireland and most of England have to the brands wares. Therefore, until more stores are opened across the UK, the online store is vital. A 20% increase in online sales by 2011 would be a realistic target. Increase market share. Because the market is saturated, this will involve taking market share from competitors. A realistic target would be a 1.5% market share by 2011. The reason this percentage is so low is because Uniqlo does not even appear in Mintels table of estimated market shares of leading retailers in womenswear from 2002 to 2007. Further, this table shows that Uniqlos strongest competitor, HM, only had a 1.2% share of the womenswear retailing market in 2007 (Mintel, 2008). Communication Objectives Increase consumer awareness and engagement among target audience across UK; The brand is currently relatively unknown beyond London. In terms of the DRIP Model, this objective fits with the key task of informing the consumer. Of course, awareness is not enough on its own: the consumer needs to be engaged. Uniqlo already engage their consumers through such means as Uniqlock, but engagement efforts need to be furthered as awareness increases. Differentiate from competitors through development of distinctive brand identity. Analysts concluded that Uniqlos initial losses after coming to the UK were due to the brand â€Å"fail[ing] to offer clothes that were sufficiently distinctive from rivals such as Gap, Zara, HM and the recently revitalised Marks Spencer† (Times Online, 2003). In terms of the DRIP Model, this objective fits with the key task of differentiating in the mind of the consumer. Marketing Communications Strategy Segmentation Targeting Look to Appendix E for a table of possible market segments for Uniqlo to target. This IMC campaign will use Segment 2 as its primary target. Because Positioning Positioning Strategy This IMC campaign will be based on a pull-positioning strategy, as objectives are to increase awareness and encourage involvement, and messages are to be directly targeted at end-user customers. A consumer-driven campaign fits with the value Fast Retailing places on approaching issues from the customers perspective. Key Message The key message will be that Uniqlo provides the consumer with fashionable but simple clothing which is easy to mix and match and therefore allows each customer to create their own unique look. Uniqlo does not simply reproduce catwalk trends which result in everyone wearing the same thing: Uniqlo encourages individuality. The brand already promotes a similar idea on their rather isolated online introduction, which can only really be stumbled upon as it is not linked directly from the main website. It states: â€Å"Were not a brand that dictates a total lifestyle. To us, clothes are items the individual chooses to express a personal lifestyle† (UNIQLO INTRODUCTION). The aim of this campaign is therefore to make more of a feature of this message, and make it consistent across the rest of their marketing communications. It will be called the YOUniqlo campaign. Communications Mix The tag-line which will appear throughout our campaign is Uniqlo. Mix it up. It is concise, funky, and vague enough to apply to all our communications tools. It conveys the idea of doing things differently and, more specifically, relates to the fact Uniqlos clothing is easy to mix and match. Advertising Advertising will significantly contribute to a rise in brand awareness and the development of a more definite and unique brand identity. It should also drive further business to the online store from across the UK as well as to the actual shops in and around London, and ultimately increase Uniqlos market share. It is important to remember, however, that our target audience is advertising and marketing literate and will not be patronised by clichà ©s and blatant selling techniques. The YOUniqlo campaign must avoid the overt, and instead offer quirky and entertaining ads which engage the consumer and, furthermore, project a consistent brand identity. Print: Magazines Magazine advertisements are good for creating impact and demanding readers attention. Further, the sheer quantity of different genres and titles means it is easy to target a specific audience (Fill, 2009: 715). Judging by primary research, the chosen target market segment tend to read magazines such as Vogue, Cosmopolitan and Elle (). Particularly since these magazines contain extensive style advice, it would be wise to put print advertisements in them. The YOUniqlo print campaign will use unknown, friendly-looking models who will be much more relatable than the likes of Agyness Deyn. This should bring the brand and the consumer closer together. The adverts will illustrate the mix it up message through featuring one model superimposed three times in the same image. Each version of the model will be in a different pose and wearing a contrasting outfit. The outfits will all look very different but there will be some overlap in individual items, thus demonstrating the mix and match aspect. Appendix ? shows a mock-up of the womenswear ad, though the real ad would be portrait rather than landscape and have a plain white background. There will also be a version for menswear. Outdoor: Transit Shelter Poster The age group being targeted by the YOUniqlo campaign, in particular the students living in and around city centres, are unlikely to have cars. Therefore, advertising at bus stops would be a good idea. Ten classic, relatively unisex Uniqlo items will be selected to make a series of transit shelter posters, with one item being used on each. They will each be nicely photographed front-on and look as though they are being worn, and will be shown life-size on a transparent background, positioned to match where they would sit on an average-sized person. Some interesting and amusing accessories will also be shown in order to create humour appeal. See Appendix ? for mock-ups of the posters. Involvement will then occur as people can pose behind the poster and have it look as though they are wearing the items featured. Since only one Uniqlo item will be shown on each poster, individuals will all look different as the items mix with their own outfits. This therefore expresses the mix it up message. Bus stops on central streets and around university campuses in major cities will be ideal locations for reaching the target audience and attracting attention. Interactive Marketing Communications Website As acknowledged in the SWOT analysis, one of Uniqlos strengths is their comprehensive online store. It is a great functional tool with easy navigation and simple checkout process. However, it currently gives no sense of brand identity, with the main page launching straight into new releases and current offers. Earlier this year Uniqlo collaborated with 4Ps Marketing, a search engine marketing agency, and through customised Search Engine Optimisation and Pay Per Click campaigns Uniqlos only revenue has since increased by 30.76% (4Ps Marketing, 2009). It therefore seems wise to mould and expand the website into a demonstration of the brand as well as its actual clothing. This would add greater interest and individuality to the site, thus helping to differentiate the brand in the mind of the consumer. It would further engage the consumer, and ultimately help fulfil the business objective of increasing online sales volumes. As stated by Terence A. Shimp, websites â€Å"can be considered the centrepiece of companies online advertising efforts† (Shimp, 2007: 443). The general feel of the website should match that of the physical stores, which have a very streamlined look and give a firm but not clichà ©d sense of Uniqlos Japanese identity (see Appendix ?). There should also be the option of signing up to a members section, which will add users to a mailing list and give them access to extra features and exclusive deals. Sponsored Facebook Group Many retailers around the world already use sponsored Facebook groups as a way of directly marketing towards Generation Y, a new type of consumers highly influenced by the internet. Such online groups give marketers the ability to target a particular audience by using a ‘member list to message people and inform them about new collections or events. As part of the YOUniqlo campaign, the sponsored Facebook group will operate in line with the PR activities, and messaging can be tailored depending on the location of the user in relation to that of the event. Consumers can also become more involved through use of the discussion board. Public Relations Organisation of a large-scale PR event would greatly help fulfil the brand awareness and engagement objective. It would not only grab the target audiences attention, but also that of the media, thus generating further publicity for the brand. The YOUniqlo event will revolve around a nation-wide art competition, called Uniqlo Masterpiece appropriate as Uniqlo clothing appeals to artistic, creative people. Consumers will be attracted to a Competition section of the re-launched website, where they can use a Flash application to create their own artwork using small graphics of Uniqlo clothing items in a wide variety of colours (see Figure 1). This will emphasise Uniqlos wide range of items and colours, and it fits with the Mix it up concept as it encourages users to mix Uniqlo clothes to create something truly unique. Entrants must be: Aged 18-25; UK residents; Signed up as member of the Uniqlo website. After the competition closes, twenty semi-finalists from across the UK will be chosen by Uniqlo. Website members will then be able to vote for their favourite from the final twenty, thus creating further involvement and engagement. After the vote closes, five finalists will be revealed and invited down to London for the main event (travel expenses paid), where they will create a real version of their artwork using Uniqlo clothes on one of five big white canvases. The event will take place in the courtyard in front of Somerset House (see Appendix), and big screens will be present to show how the artworks look from above. Each finalist can compete as part of a group of up to four people. The event will have a DJ, be hosted by a local celebrity, and have a judging panel present to decide the winner at the end of the afternoon. PRIZES? + Donation of clothes to Oxfam? which adds CSR into the mix. Scheduling and Implementation Table 1: Media schedule for 2010 YOUniqlo campaign Taking the workings of the fashion industry into consideration, the print and outdoor campaigns will run in accordance with the release of new ranges at the beginning of each season. Pre-Event 01/02/10 Re-launch of Uniqlo website together with opening of Uniqlo Masterpiece competition. 01/02 31/03/10 Online entry using Flash application. 07/04 30/04/10 Online public vote from list of 20 semi-finalists. 07/05/10 Top 5 announced. Event 05/06/10 Final event in London. Table 2: Timetable for Uniqlo Masterpiece competition The competition has been timed so that the main event lands comfortably on Saturday 5th June. Nice weather is important for an outdoor event, and most students will have finished their exams by then. Publicity for competition on website and through sponsored Facebook group. + Use Bluetooth on day of event to attract passers by. Resources The proper execution of the YOUniqlo campaign relies on Uniqlos resources. This resource has evolved to become a strategic function that perceives the association between talented people and the success of an organization. Uniqlo needs to have the strength of extensive man power to establish a successful marketing campaign. The human resource involved in the campaign includes the professional team which comes up with innovative print ads, the efficient PR team which has the ability to host an event by capturing the audiences attention and a tech savvy team which creates breakthrough in internet advertising. The proper execution of a campaign depends on the financial resources available to support it. Uniqlo‘s most recent annual report available (2006) depicts that it has sufficient funds to carry out an extensive media campaign. The costs involved in conducting a campaign include the venue hiring costs, the cost of publishing print ads in magazines and the cost of publicizing the event through various websites. Uniqlo must treat this expenditure of conducting a campaign as an investment to create awareness about their brand and its uniqueness. Justify cost of PR event + prizes by fact that theyve already paid for supermodel Agyness Deyn + various celebs at Uniqlo flagship store opening. Evaluation, Control Feedback Precisely, several post-testing tools will be applied (tracking studies and likeability test) to create reliable and validated feedback (Fill, 2009). Deciding on the scope of the evaluation, it is logical to refer back to the communication objectives and assess to what extent they were achieved. Tracking studies will give the company a good view of communication campaign impact on brand awareness in the targeted regions of the UK. Interviewing a large number of people in these areas on a regular basis will also provide significant data on how their attitude and perception of Uniqlo has being influenced by all marketing efforts of the company. The awareness of the Uniqlo.co.uk will be easier to track by the number of hits from UK users. However, awareness on its own is not so important for the brand performance, unless level of engagement is also high. Youniqlo campaign was designed to create customer engagement with the brand and likeability analysis will aim to assess its success. The method will examine the level of entertainment/enjoyment people received from, for example, PR event or bus stop advertisements. A good showing here will also be the number of pictures uploaded to the company website. The likeability analysis will also demonstrate how well company has managed to differentiate itself from the competitors in consumers minds. QUALITATIVE. Recall tests. Conclusion Corporate Statement Changing clothes. Changing conventional wisdom. Change the world. Group Mission To create truly great clothing with new and unique value, and to enable people all over the world to experience the joy, happiness and satisfaction of wearing such great clothes; To enrich peoples lives through our unique corporate activities, and seek to grow and develop our company in unity with society. Values Approaching issues from the customer perspective; Embracing innovation and challenge; Respecting and supporting individuals to foster both corporate and personal growth; Committing to ethical standards and correctness. Principles Do everything possible for our customers; Pursue excellence and aim for the highest possible level of achievement; Achieve strong results through the promotion of diversity and teamwork; Move speedily and decisively in everything we do; Conduct business in a very real way based on the current marketplace, products and facts; Act as global citizens with ethics and integrity. (Fast Retailing, 2008) Appendix C: Uniqlos Advertising Spend, 2006-7 Total Spend Cinema Direct mail Internet Outdoor Press Radio TV  £m % % % % % % % 0.3 0.0 0.0 0.0 25.3 74.5 0.2 0.0 Uniqlos total advertising spend and media used, year to end May 2007. Source: Nielsen Media Research/Mintel (Mintel, 2007). Appendix D: Total Annual Sales of Uniqlo and Its Competitors Company Name (Flagship Brand) Country Fiscal Year End Sales ( ¥ Billions) GAP USA Jan. 2008 1723.7 INDITEX (ZARA) Spain Jan. 2008 1517.5 HM Sweden Nov. 2007 1342.1 Limited Brands USA Jan. 2008 1108.2 NEXT UK Jan. 2008 666.2

Opposing Models in Health Promotion

Opposing Models in Health Promotion HND Health, Diet Nutritional Studies – Unit Four INTRODUCTION Health promotion is provided by various organisations working together towards the same goal – overall health and wellbeing for everyone. It aims to prevent and reduce the risk of disease, manage illness, recovery and rehabilitation. Its objectives are to involve the public in their own quest for a healthier life through education and awareness, to improve services, support and continuity of care and provide a safe environment for people to live and work in with equal opportunities giving everyone the means to achieve, wherever possible, optimum health. We know children learn from parents and teachers but if parents fail to educate their children to make healthy choices at home in an informal setting, even if teachers do so to a preset curriculum in a formal setting, it may not happen. I recall a report on a TV news channel some years ago where Jaime Oliver introduced healthy meals in schools but the parents were against the idea so they squeezed Macdonald’s burgers to them through the school fence at lunchtime because that is the type of food they had grown to know. In social learning theory Albert Bandura suggests â€Å"behaviour is learned from the environment through the process of observational learning† (Bandura A. (1977)), we all know this to be true. Children often refuse vegetables etc when they are young but perseverance is a necessity if they are to receive the nutrients they require for a healthy, disease free life. According to the BBC Breakfast news this morning (31.05.14) researchers say that if a variety of foods are introduced to a child from a very early age and it is repeated at least ten times the child will grow up liking that particular food. Another story that springs to mind was when a friend’s husband claimed to be vegetarian, in reality as a child he could not be bothered to chew meat but his parents gave in to him and let him have what he wanted so his meals consisted mainly of egg and chips. How is it possible to teach children right from wrong when parents act this way?† The answer must be to educate them as well?† Health education and promotion requires repeatedly conveying the message to those at risk, through media advertising, health and welfare campaigns and organised frameworks to promote change. No smoking zones, for example, takes away the freedom to participate in harmful actions in public places making people stop and think about what they are doing to themselves and others. If people understand the consequences of their actions and believe that the changes will make a difference to them and those around them they are more likely to change their habits which in turn will reduce the associated social and economic costs. Making these practices illegal may sound like the individuals rights, liberty and freedom of movement are being taken away however the rights of their â€Å"victims† are of equal importance and it would be unethical for them to have to suffer as a consequence of another’s ignorance or selfishness e.g. second hand smoke or the cost of medical treatment for the driver of the vehicle injured as a result of an accident where he was not wearing a seatbelt. RESEARCH AND EVALUATION Researchers are constantly gathering information, from population surveys and health statistics etc, about people’s habits and behaviour, the environment they live in and how it affects them, their attitudes, where specific incidences are occurring, to whom and how often, they do not however, include ideas, opinions or the observations of the individual. This is known as quantitative research as it is deals with quantity i.e. the number of individuals affected and the causes contributing to health problems. Once collected the data can be divided into smaller categories e.g. demographic, lifestyle, education, ethnicity etc then used to identify where health promotion needs to be directed. This is an ongoing evaluation method with set criteria allowing statistical analysis and dissemination of informative data regarding the adequacy of service provision, number of incidences of certain diseases or where new trends are manifesting etc. and gives a â€Å"flavour† of a given situation at any one time. Other researchers gather data from healthcare facilities and charity organisations etc based on one to one or small group contact where people and things can be observed and where changes can be made, if necessary, to try to reach the desired outcome, this is known as qualitative data. Hospital wards, clinical trials etc record the effect and outcome of â€Å"tests†, their aim is to research holistically allowing results to be seen and patterns evaluated in the short term. Once the outcome of qualitative research has been determined the results can be built upon to further improve i.e. one thing can lead to another or the what if scenario, it has been seen where researchers look for a cure for one thing then stumble across another. Both these types of research are valuable in different ways e.g. for comparison or effect but can often be used together however, one important consideration before carrying out any research is that the researcher is competent in what his is aiming to achieve, that research will be carried out under a strict code of ethics and follows the legal guidelines laid down by the relevant authorities e.g. ensuring that there is no danger to the patient, he is fully informed about what to expect and that he is informed as to how the data will be utilised etc. HEALTH MODELS Individual Models By showing people the detrimental effects of unhealthy lifestyles versus the benefits of healthy lifestyles it is possible to change their views. They have to go through what is known as the â€Å"Stages of Change† (Prochaska J.O. DiClemente C.C. (1983)) whereby the individual has no wish or interest in changing (pre-contemplation) until an idea is sown in his mind, he begins to think about how he would benefit from change and realises the sense of it so decides to try (contemplation) he puts a plan into place (preparation). Day one arrives and he discontinues the habit (action), he is enthusiastic, he begins to see and feel the benefits encouraging him to continue (maintenance). At some stage he may falter so seeks help and support from others to keep him motivated during the difficult times. Intervention like this can come from many sources, often depending on the circumstances e.g. smokers decide they want to quit so they visit their local GP who prescribes a course of nic otine patches, he suggests contacting a local support group where individuals, who understand and have experienced the same situation, can advise and help him reach his goal and help prevent relapse, once a person sees that success is possible he will be motivated to continue. Some of the barriers encountered in changing behavioural habits are down to individual beliefs. If someone believes he is insusceptible to a particular disease, perhaps because no family member has been affected by it he is unlikely to feel threatened but if he sees a family member suffering he is more likely to want to avoid the disease himself. On the other hand, he sees someone living with a disease who looks fine he may do nothing, this could be because he may not fully understand or believe the severity of the disease to worry about it, but when that person dies he realises the implications and decides to take preventative action because he sees living longer is better than the alternative. Again the person may require help and support to maintain the new regime because without any visible signs it can seem pointless. Both of these models are similar in that they happen in stages, from pre-contemplation through to maintaining change, often without actually â€Å"seeing† immediate benefits and this is where continued reinforcement of the message is necessary. Individual and group methods are both effective ways for promoting health whether they are in supporting e.g. helping to overcome barriers and providing feedback or educating roles e.g. explaining and influencing ways to change behaviour but the main point is that the person must want to and believe he can change otherwise he will always find reasons not to try. Social and Community Models Promoting health in groups and communities relies on the collaboration of individuals to work towards the same goals within their particular environments where they can prepare for and react to situations that affect them all e.g. the recent flooding on the Somerset Levels brought everyone together to help strengthen barriers and limit damage to themselves and their properties. Their situation encompassed the social learning theory in that personal and environmental factors led to interaction by everyone affected to prevent further disaster and they came together on a community level to evaluate and plan effective strategies to solve and improve their situation. Together they organised themselves and put forward their ideas to government bodies responsible for keeping them safe and demanded policy changes to help prevent similar situations in the future along with financial funding for their loss of businesses and income. No single model or theory is better or worse it depends entirely on the particular situation e.g. the thoughts, feelings and beliefs of individuals or the structure, regulations and policies that exist in groups, organisations or communities. There are many other methods for communities and organisations to support, educate and effect positive change e.g. mother and toddler groups, wellness centres, school and workplace participation programmes, social networking etc. where peer and professional knowledge can be exchanged and support provided. CONCLUSION Many years may pass before we can confirm whether health education and promotion has helped us reach our goals because the outcomes will not be immediately apparent e.g. mortality rates due to obesity or the recent flood disasters however, we can measure if our objectives are being met through quantifying whether people have learned from the messages being conveyed by e.g. evaluating their lifestyle changes; are there fewer deaths due to heart attack or stroke? Are people safe in their environment? Has public policy changed to address the floodwater problem so that lives or property are not again put at risk in the event of heavy rains and have the measures proved satisfactory? We must carryon educating people about the benefits of a healthy lifestyle, continue research and development and anticipate future problems in order to reduce these leeches on our society and utilise the funding in a better more rewarding way. TASK 2 INTRODUCTION Health education and promotion helps people to take control of and improve their own health and wellbeing. The idea is to teach people how to prevent disease and make improvements to attain that (primary level), to understand and manage current illnesses and aid recovery and rehabilitation (secondary level) and in the case of the terminally ill to help them and their families cope with the illness and provide counselling and care services that will alleviate some of the strain (tertiary level). Health education and promotion not only deals with illness but attempts to ensure that all factors relating to overall health and wellbeing are being achieved e.g. an end to poverty. Health education and promotion can be passed on formally or informally through a variety of sources e.g. schools, workplaces, NHS services, charities or voluntary organisations. HEALTH PROMOTION AND EDUCATION Teachers convey messages in a formal way by following a preset curriculum and involving students in the learning and practice with measured outcomes e.g. teaching children road safety. In the 1960’s The Society for the Prevention of Accidents â€Å"invented† a squirrel character, named Tufty, to help teach children road safety. It became so popular that there were 24,500 Tufty Clubs formed in the UK during that decade (http://www.rospa.com/about/history/tufty.aspx). Certificates and badges were awarded to children after they successfully completed the course, I will always remember the slogan (and the lesson) from those school days. A voluntary organisation known as Hope UK (http://www.hopeuk.org) train volunteers to educate and promote the dangers of drug, alcohol and smoking addiction to all ages. Their training techniques are planned to appeal to different ages of society so volunteers attend school assemblies or youth clubs to relay their message in a fun, interesting and interactive way while adults may be taught in an informative way highlighting signs and symptoms etc. followed by a QA session. Informing parents and teachers of the pitfalls of addictions, or whatever the subject may be, can strengthen the understanding of children and young people when they ask them informal questions. Sometimes it can work the other way e.g. if a child learns at school that smoking is bad for you and can affect other people he may then relay that message to a parent who is a smoker and this has been seen to make the parent stop to think about the damage it is doing to himself and his children and decide to give it up. Schools, workplaces and hospitals are all being encouraged to offer balanced, healthy meals in their eateries and introduce a variety of social activities to help people keep moving. I watched a television programme recently where they were testing a new invention where a school or office desk can be raised so that the operator can work alternately sitting or standing as sitting for long periods is known to be detrimental to health; research and innovation I believe it is called. It is becoming more and more fashionable nowadays to eat well and exercise more and a prime example of this is the number of sales Jamie Oliver has achieved with his books on 15 and 30 minute meals and his new one â€Å"Save with Jamie†, written in response to popular demand, which is aimed at eating healthily on a budget. We own two of these at home, we did not buy them because we do not know what to eat, but the inspiration and ideas they provide and the speed in which meals can be prepared as well as the pre-calculated nutritional balance has the hard work done for you. Celebrities are often advertising their exercise DVDs, endorsing exercise equipment and taking part in charity sporting events to encourage followers to take part. These are examples of health education and promotion aimed at prevention and improvement but there are people who are currently suffering and recovering from disease and illness who also need educating in its management and ways of reducing further risk. To do this we must ensure they are aware of how and why these diseases occur and what can be done to help them during its course while securing funding to enable further treatment research to help eliminate them altogether e.g. Cancer and Alcoholism. Most people will have seen the advertising campaigns for Drink Awareness and the fund raising campaign â€Å"Race for Life† (raceforlife.cancerresearchuk.org) held each year in support of Cancer Research UK. The NHS and many charities are continually drumming into people what signs and symptoms to regularly check for e.g. breast or testicular lumps or sexual dysfunction and advising them where to go for screening and advice, the sooner these signs are detected the better chance th ere is of survival. Practically every week of the year there is an awareness campaign for one or more disease or illness that can affect anyone. Terminally ill people will require care of some description as will their families who can also suffer indirectly due to the situation. Either of these parties may need to talk to someone about it, terminally ill people can become depressed while their families find it difficult to get through their lives due to the strain and heartache, just having someone to listen can help immensely. There are many organisations that can help e.g. The Macmillan Cancer Support (www.macmillan.org.uk) can arrange to give families a â€Å"holiday† from caring for their sick family member to providing assistance and support for the families themselves. Others may join an informal support group where they can discuss how their illness, or that of a family member, is affecting them, their fears for when they are gone or how their passing will affect their family, this can give a great deal of comfort and support as it is sharing the experiences with people who are in the same situation. CONCLUSION The fact that people’s habits are steadilly changing shows that health promotion is working however, there is a long way to go before everyone is â€Å"on board†. Changing the views of people still in the pre-contemplation stage is probably the most difficult hurdle to cross but on the same token the more people that change the more the others will begin to face it which might be enough itself so getting to as many as possible, whether formally or informally, can only do more good in the long run. REFERENCES Bandura A. (1977). Social Learning Theory. New York: General Learning Press. Prochaska J.O. DiClemente C.C. (1983). Stages and processes of self change of smoking: Toward an integrative model of change. Journal of Consulting and Clinical Psychology, 51, 390 395. http://www.rospa.com/about/history/tufty.aspx Tufty Club (Online) (Accessed 25.06.14) (http://www.hopeuk.org) (Online) (Accessed 22.05.14) http://raceforlife.cancerresearchuk.org/index.html Race For Life Cancer Research UK(Online) (Accessed 22.05.14) http://www.macmillan.org.uk/Home.aspx We are Macmillan Cancer Support (Online) (Accesssed 24.05.14)

Dead Man Walking :: essays research papers

Starring: Susan Sarandon Dead man walking is the story of a spiritual woman (Sr. Helen Prejean) who embarks on a dangerous journey with a convicted killer (Matthew Poncelot) and the profound changes it makes in her life. Confronted with the anger of the community and the private pain of the victims’ parents. Sr. Helen Prejean overcomes her own fears to fight for the life and soul of Matthew Poncelot. One of the main characters in the movie was a man by the name of Matthew Poncelot. Too me Poncelot was a very smart man. Before the movie started Matthew Poncelot had been in prison for four years instead of just sitting in his cell doing nothing he got every law book he could get his hands on and learnt every trick so he could file a appeal and get close to a good chance of winning. At the start of the movie I thought that Poncelot was innocent because of the way he presented himself to Sr. Helen and how cunning he was in the way that he made himself look innocent by reading all the law books and proclaiming his innocence. As the movie unfolded I found that my prediction was to be incorrect due to Poncelot’s behavior towards Sr. Helen and his mannerism as the movie goes on as well as the movie shows flash backs of the night and glimpses of Poncelot’s face. It must have taken great amounts of courage for Sr. Helen to confront a murder-rapist in his own environment in prison. Too me Sr. Helen played all her cards well, although she got the slack and abuse of everyone in the community she did what was best and that was to make Poncelot confess his guilt. The other main characters that suffered a lot through the whole ordeal were the victims’ parents. Though the whole movie they show little sections of how the family are feeling and how they overcome the whole problem. The movie also portrays how the parents feel towards the murderer and rapist Matthew Poncelot. The whole movie was based on justice and will Matthew Poncelot get what he deserves and that is the death penalty. Sure this is justice because of what happened but his friend should have got the same sentence. It was because Poncelot was poor that he couldn’t afford a good enough lawyer to give his client a fair trial. Dead Man Walking :: essays research papers Starring: Susan Sarandon Dead man walking is the story of a spiritual woman (Sr. Helen Prejean) who embarks on a dangerous journey with a convicted killer (Matthew Poncelot) and the profound changes it makes in her life. Confronted with the anger of the community and the private pain of the victims’ parents. Sr. Helen Prejean overcomes her own fears to fight for the life and soul of Matthew Poncelot. One of the main characters in the movie was a man by the name of Matthew Poncelot. Too me Poncelot was a very smart man. Before the movie started Matthew Poncelot had been in prison for four years instead of just sitting in his cell doing nothing he got every law book he could get his hands on and learnt every trick so he could file a appeal and get close to a good chance of winning. At the start of the movie I thought that Poncelot was innocent because of the way he presented himself to Sr. Helen and how cunning he was in the way that he made himself look innocent by reading all the law books and proclaiming his innocence. As the movie unfolded I found that my prediction was to be incorrect due to Poncelot’s behavior towards Sr. Helen and his mannerism as the movie goes on as well as the movie shows flash backs of the night and glimpses of Poncelot’s face. It must have taken great amounts of courage for Sr. Helen to confront a murder-rapist in his own environment in prison. Too me Sr. Helen played all her cards well, although she got the slack and abuse of everyone in the community she did what was best and that was to make Poncelot confess his guilt. The other main characters that suffered a lot through the whole ordeal were the victims’ parents. Though the whole movie they show little sections of how the family are feeling and how they overcome the whole problem. The movie also portrays how the parents feel towards the murderer and rapist Matthew Poncelot. The whole movie was based on justice and will Matthew Poncelot get what he deserves and that is the death penalty. Sure this is justice because of what happened but his friend should have got the same sentence. It was because Poncelot was poor that he couldn’t afford a good enough lawyer to give his client a fair trial.

Career Research Paper: Army National Guard -- essays research papers

Career Research Paper: Army National Guard   Ã‚  Ã‚  Ã‚  Ã‚  The Army National Guard is a whole new way to serve. It’s all about commitment to help communities in need. It’s solid dedication to the country in war and in peace. They form an elite team that shares similar core values, convictions, and beliefs. To be in the National Guard can mean serving the country part-time, one weekend a month and two weeks a year as most Guard members serve. This is what makes them different from the other branches of the military. Experiences will be gained that would change one’s outlook on life forever. Skills will be learned that will last a lifetime. The Guard is a team that values serving others and being the best; a part-time job with full time benefits.   Ã‚  Ã‚  Ã‚  Ã‚  There’s an opportunity to split up Guard training during the summers between school years. Qualified juniors can attend Basic Training during the summer before senior year and then go on to Advanced Individual Training (AIT) after senior year. The Guard will help build mind and body, and in Basic Training challenges will be conquered to become stronger, faster, and healthier. Overcoming the physical and mental challenges will instill a growing sense of pride. Basic Training is tough going through nine weeks of intense physical and mental conditioning. People discover confidence, self-assurance, and potential for leadership. In graduating Basic Training, becoming a soldier is the revenue in the Army National Guard.   Ã‚  Ã‚  Ã‚  Ã‚  The Army National Guard has a unique dual mission serving both country and community. For over 365 years the citizen-soldiers have come to the aid of their neighbors during times of need. The Guard involves helping communities during natural disasters and civil emergencies. All around the country the National Guard comes to the rescue saving lives, restoring order, and protecting property, as well as being active in local community organizations that improve the quality of life. Many Guard members live, work, and go to school right where they serve. The Guard helps Little League programs, promotes scouting activities, and opens its doors to kids on Armory Days, among countless other programs, providing strong positive role models for the young kids. Calls have been answered to defend America in every war. From the War of Independen... ...ently, and the military police/intelligence which is a great place to start if interests lie in a career with a civilian police dept. Communications is vital along with medical both preparing for jobs of today and tomorrow. For almost every administrative and personnel job in the Army, there is a corresponding job in the civilian workplace. The Army National Guard is a great place to learn a skill, get paid for it, and get ahead.   Ã‚  Ã‚  Ã‚  Ã‚   In conclusion, the experience is the kind of professionalism and pride that make soldiers respected the world over. It’s the experience that singles one out as someone with unique ability and unique qualities. The country depends on the military to fulfill the important mission to protect democracy and keep peace. Excelling as an individual and achieving impossible thoughts are motivating reasons to become a part of the Guard. It’s a way to help reach educational or career goals that are set in life. Take the next step and have it all: adventure, camaraderie, challenge, an extra paycheck, military benefits as well as the satisfaction that comes from serving the country and community; a part-time job with full time benefits.

Changing Use Of Language :: essays research papers

I chose to find the entomology of a word that most people can usually not go through a day without using at least once, computer. With the explosion of the personal computer in the last ten years, most households in America own at least one. However, the meaning of the word "computer" has changed in the last century. The word itself is found in text as far back as 1646 when Sir T. Brown said, "The calendars of these computers." The use of "computer" in this sense, as defined by the OED, is one who computes; a calculator, reckoner; a person employed to make calculations in an observatory, in surveying, etc.Then, around 1897, the use of "computer" began to change. In the January 22 edition of Engineering, this usage appeared: "This was... a computer made by Mr. W. Cox. He described it as of the nature of a circular slide rule." This usage began the change of the definition. In the supplement to the OED, "computer" is now defined as a calculating machine; an automatic electronic device for performing mathematical or logical operation.The word "computer" stems from the verb "compute" which came from the French comput-r and the Latin computa-re. It was formed by adding com - together and putare - to clear up, settle, reckon. Together, "compute" means to estimate or determine by arithmetical or mathematical reckoning; to calculate, reckon, count. Then from the word "compute", the suffix "er" was added giving us the definitions we have for computer today.2) In an effort to further understand language, the field of psycholinguistics formed to study the psychological side of language. Language has many different functions such as communication, expressing emotion, explaining ideas, to create relationships, and recording ideas. Without the use of language, it would be nearly impossible to explain the history of anything. Language allows for the communication that is necessary for survival. It is not only humans who benefit from language either. Bees use a complex system of a dance and buzz to show the hive where to find food, and birds use different chirps to communicate.One psycholinguistic, Hockett, said that all languages have some aspects that are the same at some level which he called Linguistic Universals. One aspect of Linguistic Universals is the broadcast transmission, which says that language is public and that anyone around the message will pick it up. Another aspect of language is that it is rapid fading, or if you don't get it right away, you won't get it at all.