Advertising and Identity through Consumer Culture Essay

Never before in the history of the modern world has advertising become so prevalent, ubiquitous, and an â€Å"undeniable essential† to a modern man’s everyday life than that of our century. Advertising images of all sorts, now flood public spaces: from billboards with eroticized images to the blinding electronic billboard, down to the â€Å"comfort ads† which oddly stares back in the rest rooms of malls. Magazines and televisions are also full of products that entice the readers and the audience to buy and patronize a certain brand. Similarly, cultural events cannot be seen without a popular brand nor is a sporting event complete without a corporate ad. Indeed, advertising has become part of today’s culture and has become an inescapable ghost that dominates our media, our road, and our home. The road towards the advertising era began its transition during the 1880’s to1920’s. It is during this period that ads focused largely on the products themselves. Products took the center stage, using heavy texts to introduce, feature and market the product. â€Å"Real† representation of people were absent in advertisements, but rather representation of people who stand for the social values such as   family structure and status differentiation were seen during this stage (Jhally, 1990, p. 228). With the written material properly explaining visual the visual imagery, ads during this period were instructional. At the same time they were also educational as well as promotional. These ads taught the consumer audience how to read commercial messages. However, by the postwar period, education was replaced for a puzzle of numerous visual messages. Visual images then took the limelight during the 1950’s. Texts were highly reduced and were then replaced by icons and images to allure the consumer. These visual imageries eventually took over the product. The image, rather than the product, became the main message that is communicated to the consumer audience. The once educational ads were now replaced with a hodge-podge of photos and visuals (Jhally, 1990, p. 229). As the 21st century ushered in, the idea of â€Å"identity† was then marketed to the buying audience, convincing the public that the products they buy represent their identity; identity which can now be brought in the nearest mall and will assure not only satisfaction but happiness as well. This paper will discuss the contemporary culture in the advertising industry as it permeates and even molds today’s idea of beauty, style, as well as identity. Similarly, it will discuss how people are influenced by this media medium by citing several studies and researches related to the mentioned topic. Apart form this, it will also discuss the benefits and the disadvantages brought about by the culture of advertising. Ours is an era whose society is in constant struggle to find their true identity. Never before has a mankind been so engrossed in a quest for an identity, life, and beauty only to be directed to the market place. Ads that promote images with identity are prevalent. A popular celebrity endorsing this line of clothing, for instance, will give the audience the message that buying these kinds of clothes will make you happy, beautiful, or popular. Likewise, purchasing this brand of shoes will make you a part of the â€Å"cool† or â€Å"in† group. Through these visual representations, consumers desire to be like the image they see on ads, and the consumption of this certain product will help them imagine, create, and sustain their idea of themselves, their image, and their identity. The idea of beauty is perhaps one of the most capitalized and used advertising ideas. Numerous magazines often represent a beautiful woman as someone who is skinny, blond, tall, and has a porcelain-like skin.   These faces are evidently plastered on every magazine cover. Of course, a brand logo is placed along side the photo of the model as if saying: You can be just like me if you use this brand†. Aside from this, almost every celebrity has the same body type. A small or fat woman would consequently mean that she is not conforming to society’s image of beauty, which therefore automatically makes her ugly. With all of these images, it is no wonder why millions of girls from different parts of the world accept the idea that in order to be beautiful, one should look like a cover girl or a celebrity. This also means that buying that certain skin care line or wearing the same brand of clothes would automatically transform them as they conform to the idea of beauty as well as their identity. In a report which studied the consumption patterns of youth, consumers regard consumption not as a mode of cultural activity, but rather as a rationalized process of fulfilling their desires. This means that a number of individuals actually believe that buying a product will fulfill their desire to look a certain way. Since their idea of perfection is duly represented by images of stunning models and celebrities, their pursuit of what is perfect can only be realized by using the same products or items that these models endorse. Although these ideals of perfection somehow give directions to the consumers, the truth is the images presented are first and foremost unattainable. More often than not, the audience is oblivious to the fact that the images they see, both on screen and on print, has already undergone a process of â€Å"editing† in order to make it even more perfect. The idea of beauty did not used to be boxed up with the idea of being skinny. In fact, during the prehistoric times, women are portrayed not as a wafer thin woman but rather as a full-bodied female with breasts, hips, abdomen, and thighs. The statuette called Venus of Willendorf for instance, has been revered as a goddess of beauty and fertility. Similarly, the statuette Venus of Moravany and Mal’ta are both revered because of their physical attributes. These images of beauty however, began to change as advertising emphasized the need to fit in a size two dress. This is particularly used by companies who promote diet and weight -lose products. Likewise, other manufacturers and business also saw the need to create slimming pills, slimming tea, and so much more. This eventually led other manufacturers to create clothes that will emphasize a woman’s thin frame. Apart from a person’s physical attribute, a person’s lifestyle is also used as a handle by the advertising world to create a market-based image. According to the same report, more than half of the young consumers believed that the products they buy represent their identities and lifestyle in some way. For them, identities are expressed in a variety of products such as shoes, clothes, cosmetics etc. Even seemingly trivial things are supposed to express their lifestyles. For instance, 36 percent of young males answered that their choices of telephone/ mobile equipment represent in some way their identities, and 63 percent of young females think that their choices of hair salon is a representation of their identities (Report on Youth Consumption Trend, 1994, p. 114). The one hour documentary entitled â€Å"Merchants of the Cool† is perhaps one of the most scathing examinations of how popular culture and advertising are entwined together. Exactly as the title suggests â€Å"Merchants of the Cool† chronicles how the media both reflects and influences pop culture. A large amount of money is paid to â€Å"cool hunters† in order to find out what is cool and what is hip. This information is then coursed through mediums such as the television. MTV for example, pay its â€Å"cool† audiences as well as the hosts and performers to attend to their party to make it look even â€Å"cooler†. Behind all these happening, there lies a big logo of a soft drinks brand. Much like how a ventriloquist controls a puppet, it is also the same with how a company and how advertising is behind how the image of â€Å"coolness† is presented (Frontline, 2001). This construction of a sense of identity, according to British sociologist Robert Bocock (1993), can be seen as a process which may make use of items of consumption such as clothing, footwear, popular music or sporting activities, including being a supporter of particular music groups, singers or soccer clubs. Such consumption patterns could be used as a central means of defining who is a member and who is outside a specific group. It is through material items that eventually determine an individual’s social group, which then ultimately gives him or her identity. A brand is a powerful tool that associates commodities with consumers because it symbolizes various elements of the product so that consumers have relative liberty in finding the association between their identities and commodities. The visual images, even the endorser of the brand also plays a crucial role in alluring the consumer to believe that by purchasing this product, you will become like me or that you will be popular or will have an identity like mine (Bocock, 1993, p. 4). However, the more important question is how does an individual associate his or her identity through the purchase of a certain brand or a certain product? The research mentioned above illustrates the characteristic mentality of a young consumer. â€Å"I do not care about what other people choose. I think of design as an important consideration when I choose things,† and my choices of commodities express a part of my personality.† This statement underlines the prevalent belief that the freedom of choice of the consumer leads to the expression of his or her identity. In other words, since it is the choice of the individual that made him or her wear this particular pair of shoes, this particular pair then represents the identity of the individual who made the decision. Representative form of their self-identities derives from the individual level; individual consumers make a decision by themselves to buy things in order to express their own identities (Hattori, 1997, p.10).

Homework: Food and Patient

Homework 5 for Lesson 15 (Due on Wednesday, March 20) Read the passage below and answer the question. , , , , , , , , :â€Å" † Questions: (True/False) ( T ) 1. Li You cooked a tofu dish and invited Wang Hong to dinner. , ( T ) 2The tofu dish was the cause of Li You’s stomachache. ( F ) 3. When Li You went to the doctor, it took the doctor a long time to diagnose the problem. ( F ) 4. Li You asked Wang Peng to help her look for a new refrigerator. , , , , :† , , Questions: (True/False) ( T ) 1. Little Qian first met the doctor when she went to the hospital for her allergy. , ( F ) 2. According to Li You, Little Qian has suffered from her allergy for a long time. ( T ) 3. According to Li You, her allergy is Little Qian’s excuse for visiting that doctor. ( T ) 4. Liitle Qian’s allergy symptoms become worse when she sees the doctor. : : , : : : , , , , , : , , , : : : †¦Ã¢â‚¬ ¦? ,! : , : , Questions: (True/False) ( F ) 1. The pa tient and the doctor meet in a restaurant. ( T ) 2.The patient has a stomachache. ( T ) 3. Neither the doctor nor the patient had dinner at home yesterday. ( T ) 4. The doctor urges the patient to take medicine as soon as possible. ( F ) 5. The doctor always dines at expensive restaurants. Multiple choice ( C ) 6. What is the doctor’s advice to the patient about dining out? _______ a. Go to more expensive restaurants where the food is tastier. , b. Go to more reputable restaurants where the food is more expensive. , c.Go to more expensive restaurants where the food is safer. , ( B ) 7. What can we say about the doctor? _______ a. He himself follows the advice he gives to his patient. b. He himself does not follow the advice he gives to his patient. c. He advices his patient to do things his way. ?this is a form that a new patient needs to fill out in hospitals in China. Try to fill out the form as much as you can, according to your own circumstances. And translate the charac ters and phrases that you can understand into English. ? Story telling: write a story in Chinese based on the four cartons below. Mare sure that your story has a beginning, middle and end. Also make sure that the transition from one picture to the next is smooth and logical. ————————————————- ————————————————- ————————————————- ————————————————- ————————————————- ———————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- ————————————————-

Going Green at an Oil Company () Case Study Example | Topics and Well Written Essays - 1250 words

Going Green at an Oil Company () - Case Study Example Six months later, an even bigger leak occurred at a refinery within the vicinity of Curitiba – a million gallons of oil flowed into two rivers. Once more, the company was criticized for using outdated technology to detect leaks and for inadequate staffing and lacking emergency plans. The Curitiba accident elicited the worst negative publicity in the history of the company and led to a fine of $115 million being imposed on Petrobras. Just when the company thought that the worst was over, an even worse accident came in March 2001 when the company’s P-36 oil drill sank. Valued at $350 million, the facility was the world’s largest floating production facility. The accident killed 11 of the Petrobras’ employees and leaked over 300, 000 gallons of oil. The three major and several other accidents had far-reaching implications for the company – employees were demoralized, the image of the company was damaged and investor relations suffered (Barros de Cerqueira Pae, 2012). In addition, the hefty fines imposed on the company ate into its profits. Something drastic had to be done. The then CEO of Petrobras responded to the disasters by creating the new position of Director of Health, Safety and Environment (HSE) and introduced the Program for Excellence in Environmental and Operational Safety Management (PEGASO). These two interventions created a springboard from which Gabrielli dived into the business transforming Petrobras into a green oil company when he became the company’s CEO in 2005. In order to turn around Petrobras, Gabrielli adopted a three-point strategy on the environment (Gabrielli de Azevedo, 2009). First, he embarked on improving internal operations. At the heart of Petrobras’ internal strategy is the company’s HSE program. The program is a massive one – between 2009 and 2012, the company committed $2.5 billion in the program. The program is based

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Intrest Rate Report - Essay Example When interest rates are reduced the cost of capital declines and investors will be more willing to invest and therefore this will increase the level of investment in the organisation. High interest rates also mean that loans are repaid at higher rates, many consumers finance their purchases financed using borrowed funds from banks and for this reason businesses may experience a reduction in their sales level when interest rates are increased, therefore businesses will tend to hold less inventory when interest rates are increased especially when stocks are purchased using borrowed money from financial institutions. A business will finance by equity and by debt, when the cost of debt rises as interest rates increase then the decision by business owners will be to finance through equity. For this reason therefore interest rates will affect the decisions made a business on how to raise capital for expansion purposes. The cost of operating businesses increases when interest rates are increased and the cost of operating businesses will decline when interest rates are lowered. ... Current Yield curve: The yield curve is a curve that depicts the relationship between interest rates and date to maturity of securities. Using data from the US treasury website the yield curve as of 21st January 2009 is as follows: From the above chart that depict the yield curve it is evident that the yield curve is an upward sloping curve. This means that if a business borrows for a period of 7 years then the higher will be the interest paid to the financial lender. Therefore the lower the borrowing period the lower the interest paid. Therefore business will opt to borrow for a short period of time to reduce the cost of capital. On the other hand it is also means that the more an investor or institution holds financial instruments such as bonds then the higher will be the returns. Interest rates and customer demand at big drive auto: An increase in the level of interest rates in the economy will affect the level of sales at big drive auto. This is due to the fact that the cost of borrowed funds rise and consumers are less likely to borrow funds to fianc vehicle purchases. For this reason the sales levels are likely to decline. The other reason why sales levels may decline is the fact that consumers may prefer to save rather than spend, high interest rates means that consumer savings will earn more in the economy and therefore a consumer will prefer to save or even invest in other attractive financial instruments such as stocks and bonds. If interest rates are to be reduced the cost of borrowed funds declines and more consumers are expected to be encouraged to borrow more form financial institutions to finance car purchases, therefore the demand for products at big drive auto will increase when interest rates

What does Legacy mean to you Essay Example | Topics and Well Written Essays - 500 words

What does Legacy mean to you - Essay Example The loss of traditional industries has led the urban governments will benefit from this since it promotes a business climate, which in turn stimulates economic growth. Concerning economic growth, measures to strengthen security and flexibility will be put into place. The urban government has a formidable task ahead of deregulation of labor markets that they offer to firm to attract them to London city. Policy enactment is a necessity to control the urban effect that comes along with. This will bring a transformation of the urban environment with the construction of post-modern modern architecture. This architecture is no doubt a spectacle that will make London attractive to tourists and consumer spending. The conversion of the Olympic Village Polyclinic into a long-term training center for the East London community is another legacy of the Olympics. This will lead to the creation of employment opportunities for the East London community (Great Britain: National Audit Office, 14). Socially, London will have an opportunity to convey an affirmative image during the Olympics hence attract non-UK people to live as well as work for some time and even after the Olympics. The Olympics will lead to an increase of commitment to sport. The UK will benefit from social and health benefits, which will become more accessible. Investment in grass roots sport will encourage sport in the UK. Regarding the Autism Awareness Campaign the UK will achieve impressive results in encouraging people with disabilities to take part in sports (publications.parliament.uk). The 2012 Olympics will have a significant political impact. The government at the cabinet-level will be involved in planning and creating the Olympic delivery authority, which will be an oversight to ensure the games are played and continues even after 2012.The minister for the Olympics will be the overall head responsible for the Olympics games (Great Britain: National

Please discuss, in general terms, how Brazil might capitalise on this Essay

Please discuss, in general terms, how Brazil might capitalise on this opportunity to ensure success in the global market - Essay Example Although globalization has facilitated Brazil in this respect, the economy has to confront several issues, such as foreign direct investment and national differences among political economy, which can possibly influence the economic and commercial performance by the country. This report provides an overview of the position of Brazil as a major agricultural and fuel exporter in the world economy. It also provides insights on the issues that the economy has to handle and recommends on how Brazil can further capitalize on its position to ensure long term success in the international market. Table of Contents Table of Contents 3 Globalization and its effects 4 Globalization in Brazil 5 Production of ethanol in Brazil 7 Environmental and ethical issues faced by Brazil owing to ethanol production 8 Ethical issues 8 Foreign Direct Investment 9 National Differences in Political Economy 10 Exports and Imports situation 10 Conclusion and Recommendations 11 References 13 Appendix 15 Introductio n The Brazilian economy has been exhibiting high rates of economic growth, although the country is still plagued with various issues and imbalances. One of the primary reasons is that Brazil has a vast and strong domestic market that facilitates the development of a stable equilibrium of its demand and supply. This attribute of the economy imparts to it the confidence to maintain its growth rate. The support of the internal factors such as a strong domestic market builds up the ability of the economy to continue growing at this pace and ensures that it is protected from the vulnerabilities of the external competitive world. This leads to sustainable development of the country. However, in order to increase Brazil’s presence in the world market, the economy has to adhere to the policies and regulations and increase its focus on making innovations. Globalization and its effects The world economy is experiencing a major shift since the beginning of the 19th century. The 19th cen tury marked the beginning of a phenomenon known as globalization. Although globalization is believed by scholars to have a long history, the onset of ‘modern globalization’ is said to have been in the 19th century (O'Rourke and Williamson, 2000). The 19th century imperialism had made a huge contribution to shape the modern form of globalization when the European countries conquered many parts of the world, including the sub-Saharan Africa (Economic-geography, 2012). In the mid twentieth century, globalization was driven largely by the multinational corporations most of which were based in the United States. During this period the world saw a wide spread of the American culture. Two factors of the macro environment might be held responsible to lead the way towards globalization. Firstly, the barriers to the â€Å"free flow of goods, services, and capital† (Hill, 2011, p. 12) have been on the decline after the World War II ended. The second factor is the advent of disruptive technology that has brought swift and vast changes in the fields of communication, transfer of knowledge and information and processing of information. According to Hill, globalization is a shift in the economic and social functioning of the different economies towards an integrated and more interdependent economic system. This process can be broadly segmented into two facets; namely, globalization of the markets and globalization of the production process (Hill, 2011). There is a wide assortment of markets in the different countries, each of which has its own

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Total Quality Management Question#2 - Essay Example Oakland (2000) proposed that employees' participation helps in implementing the total quality management (TQM) strategy. For this to happen, employees must be made aware about the different aspects of quality and how they can be partners in implementing quality strategy. Such an arrangement, often termed as the participative form of management, is stated to help the subordinates in sharing the decision making power with their superiors. But the success of any strategy depends upon a number of factors, implementation policy and prevailing circumstances. Therefore the key elements for improving the levels of quality in the billing department include; In view of the evolving global economy, which demands appropriately skilled workforce, most of the governments around the world have started undertaking reforms of their education and training systems, with inclusion of the vocational streams into the system and by providing apprenticeship training to the students. Such training is often provided in technical skills. But the copier company has a mixed workforce which includes trained manpower for carrying out the technical work, maintenance etc. while the other category includes customer care executives and marketing people who require more of behavioural training. There's another category of employees belonging to the accounts and administration branch who might have undergone some training in their respective fields, but when it comes to live experience, their training might require some more polishing to mould them in sync with the company's principles and objectives. John Ruskin, an English critic of 19th century once said, "Qua lity is never an accident, it is always the result of intelligent effort". This statement sums up the kind of efforts required for deliver value to the customer and for producing a quality product and service. To start with, there must be a sincere effort on the part of the management to keep the communication channels working between workers and management. Interaction at regular intervals with the customer care executives, billing clerks, technicians, sales clerks etc. helps not only in gathering the feedback from them, but such interaction also helps in motivating the workers. Company officials must inform the workers in detail about company policies and objectives. The interactions at regular intervals must be used by the company managers to collect as much information as possible about the expectations of the employees from the company and their apprehensions/ doubts about handling some typical situations. An effort must be made by the company officials to solicit the opinions of the workers in resolving some of the testing situations. Such an exercise would no doubt encourage the workers to come out with innovative solutions, but it will also help in company preparing a detailed data base of its working style, working conditions etc., which in turn will help in preparing better customer handling policies. The workers must be trained in handling the customer

Tweeter Home Entertainment Group Research Paper - 1

Tweeter Home Entertainment Group - Research Paper Example Empowerment comes in different forms, including financial and non-financial incentives for employees, among others.   DeHoratius Nicole and Raman Ananth conducted this case study on Tweeter Home Entertainment Group in the year 2007. These authors mainly focused on the influence store managers have on the sales of this company, with regard to incentive programs provided by the company to these managers. Tweeter Home Entertainment Group was a company located in New England. This was a retail company with various stores. Tweeter Home Entertainment Group specialized in the sale of different electronic products. These included audio electronic products, video electronic products, as well as electronic accessories such as camcorders. Most customers of this company were the high-income earners in society, who were the well-educated and prioritized quality of products (DeHoratius & Raman, 2007). The store managers in this company played an integral role. These were mainly tasked with ensuring that the company sales increase and the shrinkage level reduces. The store managers, therefore, employed various tactics in ensuring that they achieved this. These included consumer education and product promotion, as well as monitoring of financial issues and deviant consumer behaviors such as shoplifting in the company in order to keep an eye on shrinkage. Generally, store managers in this company were charged with many tasks, which required dedication and motivation for effective performance (DeHoratius & Raman, 2007).  Nonetheless, Tweeter Home Entertainment Group realized the importance of employee motivation, and therefore, provided different incentives to the store managers for their efforts. Store managers in Tweeter were allowed a low penalty on shrinkage, and rewarded differently for the sales they made, depending on their total sales.  

Existentialism and Art Essay Example | Topics and Well Written Essays - 1250 words

Existentialism and Art - Essay Example A look into these various concepts proves that Leo Tolstoy comes up with the best explanation regarding art. According to him, art is a form of communication that can take various forms. If it succeeds in developing an emotion, it is an art. Aristotle and Art According to the Aristotelian view, art is an imitation of life. He starts his theory of art with the claim that humans have the urge to imitate, and this tendency to imitate is the very basis of human learning. It is this tendency that makes humans delight in works of imitation. Thus, according to the scholar’s opinion, various people imitate using various medium ranging from color and voice. As Butcher (1951, p. 116) says, this concept contains three elements of imitation. They are rhythm, language, and harmony. Here, Aristotle brings in the concept of virtue in art. To illustrate, the factor that decides whether a particular artwork is a comedy or a tragedy is the object that is imitated in the work. Though the art for m used is the same, the emotions it creates will be quite opposite in both the cases. Thus, when one follows the Aristotle's point of view, one gets a chance to evaluate the quality of art and the element of virtue in it. This becomes possible because the artist is supposed only to imitate, not to create. Evidently, there are a number of pitfalls in the Aristotelian view. ... For example, if the quality is assessed from the perfection in imitation, people from other geographical areas will not be able to assess the quality of any art. In other words, an art form will be highly limited to people in that geographical area or who are familiar with the item being imitated. Another issue arises that the concept does not take into account the authenticity of abstract works. To illustrate, it forgets the quality of Cubism and Pop as art forms, though they are not realistic reflections of nature. Thus, it becomes evident that though Aristotle managed to present the human characteristic of imitation, he failed to develop a flawless theory of art out of it. Plato and Art One can see that Plato too shows a tendency to consider art as an imitation though he develops a bit on the concept; but to the wrong side. In The Republic, Plato claims that art is an imitation of the things and events that one encounters in everyday life (p. 69). However, admittedly, Platoâ€℠¢s theory goes astray when things like music are considered. For example, even though Plato claims that music represents natural sounds and emotions, one can easily find that there is no imitation of anything natural other than emotion. However, Plato’s effort to show how complicated art can be in imitating things deserves appreciation. To illustrate, in The Allegory of the Cave, Plato describes the example of some prisoners chained to a bench, facing the wall of a deep cave. Behind them, artists are performing puppet play, and the prisoners could only see the shadows what they perceive as reality. However, as one prisoner gets released, he sees the puppets that produced the shadows (The allegory of the cave, 2011). Thus, one sees that, though Plato considers art

AIRLINE BARGAINING PROCESS Essay Example | Topics and Well Written Essays - 2500 words

AIRLINE BARGAINING PROCESS - Essay Example The labor agreement includes various basic procedures which are truly essential to be followed by the unions. According to the report on Aviation sector it has been advised that the â€Å"unions must not agree to long-term concessions but rather to define measures on a short-term basis.† A tentative labor agreement calls for improved wages, job security and increased productivity and details a mutual commitment to labor partnerships and commitment towards employers. The election of the arbitrator should be done by both employer and union. The union and the employers have to go by the final decision taken by the arbitrator. The bargaining agent should be certified by the labor board as it represents all workers in the bargaining unit and negotiates a collective agreement with the employer. Once certified the union then has the legal right to represent all employees in the unit. The bargaining units determine the group of workers who are a part of the union, who are considered by the labor board as an appropriate group to bargain and those who are covered by the same collective agreement. The bargaining unit must pay union dues whether or not the members of the union. Collective bargaining is the negotiation between a union and the employer for a collective agreement. Breaching it leads to various unhealthy labor-management relations. But â€Å"currently there is no centralized bargaining forum in the Aviation industry†. The changed law of â€Å"privatization for workers has also led to various strikes† placing â€Å"excessive demands on the unions and fragmenting worker solidarity†. Such work rules are affecting labor-management relation to a lot.

Robinson Crusoe Critique Essay Example for Free

Robinson Crusoe Critique Essay Volodin Robinson Crusoe And The New Middle Class Before analyzing Robinson Crusoe it is important to give a short background of the author of such an incredible novel. Daniel Defoe was born in 1660 and died in 1731 after a life of adventures and incredible experiences. He was raised to be very religious and his parents were strongly attached to the puritanism tendency that was spreading around Europe. These aspects and the strong education imposed by his parents will strongly influence Robinson Crusoe’s psychology. Furthermore, Defoe worked as a Merchant, Insurer and during his entire live he has been sent in prison several times for either small or serious issues. Having such an experience, Defoe strongly felt to be part of the New Middle class that was flourishing due to the new colonies and the economic boom of that period. In this way we can say that his personal experience, family education and the influence of the growing Middle class strongly gave to Defoe the impulse to create a character such as Robinson Crusoe, who represents the typical New Middle Class person who can, using his brain and his talent, always succeed in life. Robinson Crusoe represents the prototype of the typical English Merchant, heartless and unceasingly looking for a profitable business to lead. This new type of figure continuously changes because of the unsatisfactory position it has in the society and always strives to find new ways to make profit. In fact, Robinson Crusoe reveals these characteristics, and his strong attachment to the religion, when he sells Xury to the Captain. He offerd me also 60 Pieces of Eight more for my Boy Xury, which I was loath to take, not that I was not willing to let the Captain have him, but I was very loath to sell the poor Boys Liberty, who had assisted me so faithfully in procuring my own. However when I let him know my Reason, he own’d it to be just, and offer’d me this Medium, that he would give the Boy an Obligation to set him free in ten Years, if he turn’s Christian; upon this, and Xury saying he was willing to go to him, I let the Captain have him. † From this quota tion powerfully comes out the strong education gave to Robinson Crusoe. Crusoe does not really care about Xury, even though he has served him loyally. This passage highlights the new situation of the Middle Class represented by Robinson Crusoe that championed individualism, seizing every single opportunity to have a personal profit, relying just on own powers and talents. Furthermore, agreeing on converting Xury into a Christian let us explicitly understand the importance of the Puritan education imposed to Defoe by his family with the consequent reflection of this approach on Robinson Crusoe, who just agrees after making sure that the Captain have to turn Xury into a â€Å"Good Christian†. Robinson Crusoe demonstrates to be the â€Å"new bourgeois-man† during his long stay at the isle. The island becomes the perfect field to completely release his middle class attitudes and the opportunity to show that he deserves to be saved by God’s providence. It is important to interpret properly the significant of the Island. Crusoe’s stay at the island has to be seen as the chance for Robinson Crusoe to prove his qualities controlling, manipulating and exploiting the Nature. Consequently, Crusoe starts to â€Å"recreate† the English society of the 18th Century, sticking to the Middle Class uses of efficiency and individuality. For instance, when Crusoe meets Friday he decides to impose him his way of living showing once again his necessity to impose the â€Å"English life style†. In fact, further on in the novel Robinson Crusoe teaches to Friday how to speak English and how to interpret the holy Bible. In the island comes out even the typical attachment to the Puritanism of the Middle Class represented by Robinson Crusoe who believed in the God’s Providence. Crusoe is convinced that God is the first cause of everything but he can change his destiny by acting following his brain and using his talents. To conclude, Defoe shows us a perfect hero who, following the Middle Class education and mentality, can face every problem and solving it using his brain and his talents. It is incredible how Defoe could impress in an unbelievable way the main aspects of the growing Middle Class. Like Robinson Crusoe demonstrates, and Defoe in first person firmly thinks, a person using his own skill and being always self aware of his possibility can emerge and always find a way to survive and succeed in life if he really wants and strives for that.

Effective Treatment for Drug Addiction Essay Example for Free

Effective Treatment for Drug Addiction Essay â€Å"Every year, hundreds of thousands of Americans undergo treatment for substance use disorder, also called addiction† (Hart Ksir, 2013, p. 409). Drug addiction is a complex brain disease because the abuse of drugs leads to changes in the structure and function of the brain. It is a condition characterized by an overwhelming and uncontrollable desire or craving to continue taking a drug to which one has become habituated through repeated consumption. It also produces a particular effect, usually an alteration of mental status. Drug addiction is usually accompanied by a compulsion to obtain the drug, a tendency to increase the dose, a psychological or physical dependence, and detrimental consequences for the individual and society. For many people, drug addiction becomes chronic, with possible relapses even after long periods of abstinence. Hart Ksir (2013), for example, state: â€Å"Substance dependence is often a chronic illness that shares many characteristics with other chronic illnesses such as diabetes, hypertension, and asthma† (p. 22). The pathway to drug addiction initiates with the act of taking drugs, and over a period of time, an individual’s ability to choose not to do so becomes compromised, and as a result, seeking and consuming the drug becomes compulsive. This behavior results mainly from the effects of persistent drug exposure on brain functioning. â€Å"Addiction affects multiple brain circuits, including those involved in reward and motivation, learning and memory, and inhibitory control over behavior† (Huffman, 2010, p. 201). Some individuals are more vulnerable than others to becoming addicted, depending on genetic makeup, age of exposure to drugs, other environmental influences, and the interplay of all these factors. Huffman (2010) argues that â€Å"Psychoactive drugs influence the nervous system (and our thoughts, feelings, and behaviors) in a variety of ways† (p. 186). Treatment for drug abuse or addiction is not simple or easy because drug abuse or addiction has so many dimensions. Effective treatment programs typically incorporate many components. Green (2010) notes that: Each component must be directed to a particular aspect of the illness and its consequences. For example, addicted treatment must help the individual stop using drugs, maintain a drug-free lifestyle, and achieve productive functioning in the family, at work, and in society (p. 148). Because addiction is a disease, addicted people cannot simply stop using drugs for a few days, months, or even years to be cured. The most part of the patients require long-term or repeated episodes of care to achieve the ultimate goal of sustained abstinence and recovery of their lives. Indeed, scientific research and clinical practice have demonstrated the value of continuing care in treating addiction, with a variety of approaches having been tested and integrated in residential and community settings such as inpatient and outpatient community programs. The use of 13-step principles is crucial for addiction treatment to be effective and/or fruitful. 13 Principles for Effective Treatment 1) Family and the drug addict must recognize and understand that drug addiction is a complex but treatable illness that affects brain functioning and behavior. They need to be aware that the abuse of any drug alters the brain’s structure and function. The alterations will result in changes which will continue for a long time even after the drug use is stopped. It also will make the family and the drug addict to understand why drug abusers could relapse at any time even if s/he still in treatment, has experienced potentially devastating consequences, and/or has had long periods of abstinence. Hart Ksir (2013) note: Drugs work on the body to cause a mood-altering effect by the chemical impact they have on the brain. Through the blood supply, the drug is carried to the brain. Once the drug is released to the brain, the drug’s effect begins because the brain concentrates on the drug (p. 88). 2) Family and the drug addict must understand that no single treatment is sufficient, adequate, or appropriate for everyone. Each treatment differs depending on the characteristics of the patient. For example, the type of drug being used, the period of time that the drug has been used, the age and race of the individual, environmental conditions, genetic influences, behavior, the wiliness and ability to react to the treatment, life style, and the broader health of the individual, etc. The National Institute of Drug Abuse notes that: Drug addiction shares many features with other chronic illnesses, including a tendency to run in families (heritability), an onset and course that is influenced by environmental conditions and behavior, and the ability to respond to appropriate treatment, which may include long-term lifestyle modification. Human studies of addictive behaviors have clearly implicated both environmental and genetic influences, as well as interactions between the two. While genetics play a major role in defining who we are, the environment in which we are raised is just as influential (NIDA, n. d. ). The good match treatment setting, such as interventions, therapies, and others services designed only to the individual’s particular problems and needs, is crucial for that person to success to return to his or her normal and productive life. 3) Treatment must be easily available. Many drug-addicted individuals struggle even when they decide to entering treatment. This step is critical for them, so the program should be readily available for them in order to take full advantage of the available services. When the treatment program is not easily accessible, potential patients will be lost, and the likelihood of positive outcome for those patients will diminish because as with other chronic diseases, when the treatment is offered earlier in the disease process, the probability of positive outcomes will be greater. If the treatment is easily available, â€Å"Overall, it will be considered to be effective because it will help many people to abstain often for many years†¦ The benefits far exceed the cost of providing the programs† (Hart Ksir, 2013, p. 423). 4) An effective treatment shouldn’t include only the issue of drug abuse, but the diverse needs of the individuals as well. Hart Ksir (2013) assert that â€Å"Substance dependence is often a chronic illness that shares many characteristics with other chronic illness such as diabetes, hypertension, and asthma† (p. 422). A treatment to be considered effective, it must address the individual’s drug abuse issue and all the related issues surrounding the addiction, for example, medical, psychological, physical, environmental, biological, social, vocational, and legal problems, among others. Also, age, gender, ethnicity, social status, and culture should be taken into account. 5) Staying in treatment for a reasonable period of time is crucial. â€Å"Long-term treatment of more than three months tends to create more concrete habits, as well as allows the client more time to develop etter methods to prevent relapse† (Shewood, 2013). A long-term treatment is especially good for those individuals recovering from using drugs for a very long period of time. The appropriate length for a specific individual will depend on the type of drug used and the degree of his or her problems and necessities. Many studies have demonstrated that most addicted individuals will need at least three months in treat ment to greatly reduce or stop using drugs. In addition, the studies have showed that the best results take place with longer durations of treatments. Recovering from any type of drug addiction is not an easy task to do, but with a long-term process and sometimes the requirement of multiple episodes of treatment, the recovery is possible. Sometimes relapses could occur. To prevent this, individuals should not leave the treatment prematurely. A treatment program should include a set of strategies to engage, motivate, and keep its patients in treatment. 6) Behavior therapies should be included. Behavior therapies such as counseling (individual, peer, and/or group) are very effective forms of treatment for drug abusers. These therapies may include: motivating the patient to change, providing incentives for abstinence, building skills or abilities to resist drug use, substituting drug-using activities for positive, helpful, and rewarding activities, developing or improving problem-solving skills, and facilitating better social relationships. The participation in those therapy programs (individual, peer, or group) during the treatment will greatly help drug addicted individuals to maintain drug free. 7) Medication is a fundamental part for the treatment of numerous patients. To obtain better result, they may be combined with behavioral therapies. Hart Ksir (2013) state the following: An intense amount of research efforts have focused on developing medications to treat substance abuse and dependence†¦ Some medications that have been used to help substance abusers deal with withdrawal symptoms and maintain abstinence from alcohol, nicotine, opioids, cocaine, and cannabis are: Benzodiazepines, Disulfiram, Naltrexone, Acamprosate, Bupropion, Varenicline, Methadone, Buprenorphine, Naltrexone, Modafinil, and Dronabinol† (pp. 414-415). As with all complex diseases, the environment plays a vital role in the life of the individual to determine the course and outcome of the disease. 8) The individual’s plan such as his or her treatment, resources, and services must be evaluated constantly. The constant evaluation of the treatment plan is a very important thing that should be done to ensure the program is meeting his or her present or changing needs, if not, it should be modified right away. The modification could include a combination of services and treatments during the process of treatment and recovery. Those changes can be counseling, medication, psychotherapy, medical services, social skills, parenting education, vocational training, and legal services, etc. The continue evaluation and changes during the treatment will provide very positive outcomes to the patient. 9) Drug-addicted individuals should be treated for other mental disorders too. Because many drug abusers beside their drug addiction suffer from other mental illness, they must be evaluated and treated for the specific mental illness as well. The treatment should focus on both the addiction and the mental disease with the inclusion of medications if they are needed. The National Institute of Drug Abuse note that: When two disorders or illnesses occur simultaneously in the same person, they are called comorbid. Surveys show that drug abuse and other mental illnesses are often comorbid. Six out of ten people with a substance use disorder also suffer from another form of mental illness. But the high prevalence of these comorbidities does not mean that one condition caused the other, even if one appeared first. Patients with mood or anxiety disorders are about twice as likely to also suffer from a drug disorder. In addition, patients with drug disorders are roughly twice as likely to be diagnosed with mood or anxiety disorders. The rates of specific comorbidities also vary by gender. Among men and women in drug treatment, antisocial personality disorder is more common in men, while women have higher rates of major depression, posttraumatic stress disorder, and other anxiety disorders. 10) Detoxification medically assisted should be just the first phase of drug addiction treatment. Detoxification can be viewed as an initial and immediate goal during which medications are administered to alleviate unpleasant withdrawal symptoms that may appear following abrupt cessation of drug use† (Hart Ksir, 2013, p. 415). Medically assisted detoxification can securely manage the acute physical and psychological symptoms of withdrawal. 11) Any type of drug use during the whole treatment should be monitored constantly to prevent relapses. For many patients, the alertness that their drug use is monitored all the time is a powerful incentive, and many times it also helps them to stay away from drugs. Moreover, monitoring is helpful to prevent possible returning to drug use. If the continuously monitoring shows that the client is using drugs again, the treatment plan for that specific individual should be adjusted to better meet his or her needs. 12. Treatment programs must assess its patients for sexually transmitted diseases such as HIV, AIDS, chlamydia, hepatitis, tuberculosis, and other infectious diseases as well. Counseling to help drug-addicted patients to modify or change their behaviors which place them at risk of contracting or spreading any infectious disease is a very important piece of the treatment. If the counseling is focused specifically on how to reduce sexually transmitted diseases that put the patients at risk, it could help those patients to reduce or avoid substance-related and other high-risk behaviors. If a patient is already infected, s/he will manage with more responsibility his or her disease, and also it will facilitate adherence to other medical treatments. 13) The addiction treatment plan should be hundred percent ethical. Counselors, as mental authorities, have a lot of power, so they never should use this power for personal reasons or beliefs (such as bias) or to reject a patient. Counselors always must follow the NAADAC set of ethical codes when working with patients. According to the NAADAC, â€Å"counselors have the power to do great, good, or great harm. Counselors always must remember: Today, let me remember my power and take care to use it wisely. † In addition, the counselor should accept the fact that the patient has the right to accept or refuse any treatment plan when s/he is aware of the pros and cons of the treatment. The counselor is not supposed to go against the patient’s will. Conclusion Drugs have been a part of our society for many years now. Every year, hundreds of thousands of Americans receive treatment for substance abuse. Drug addiction is a complex illness that is considered a brain disease. Many drug-addicted individuals in order to become drug free, they must undergo an effective treatment program that typically incorporate many components. Each component must be directed to a particular aspect of the illness and its consequences. The use of 13-step principles is crucial for any addiction treatment to be effective and/or fruitful. They are: (1) Family and the drug addict must recognize and understand that drug addiction is a complex but treatable illness that affects brain functioning and behavior; (2) Family and the drug addict must understand that no single treatment is sufficient, adequate, or appropriate for everyone; (3) Treatment must be easily available; (4) An effective treatment should include the issue of drug abuse, and also the diverse needs of the individuals; (5) Staying in treatment for a reasonable period of time is crucial; (6) Behavior therapies should be included; (7) Medication is a fundamental part for the treatment of many patients. 8) The individual’s plan such as his or her treatment, resources, and services must be evaluated constantly; (9) Drug-addicted individuals should be treated for other mental disorders too; (10) Detoxification medically assisted should be just the first phase of drug addiction treatment; (11) Any type of drug use during the whole treatment should be moni tored constantly to prevent relapses; (12) Treatment programs must assess its patients for sexually transmitted diseases; and (13) The addiction treatment plan should be hundred percent ethical.

Safety of Miners in the Opal Fields

Safety of Miners in the Opal Fields Summary This essay focuses on safety of miners in the opal fields. It looks at the major potential hazards in the opal fields and ways to ensure safety from these hazards. These hazards include explosives, unstable ground, shafts, machinery and dust. The claim is only as safe as the miners who are working on it. If miners can not follow laws and preventions outlined then the claim will not be as safe as it could be. Introduction Opal mining is an exciting but potentially hazardous occupation. A responsible miner should be able to identify and minimise risks. Many people can come onto a claim such as noodlers, miners and tourists. The claim can either be current with people working or it could be old and abandoned. The condition that the claim is left in has a major impact on the safety of any person who walks onto the claim. Specific laws and regulations have been set down by the government, which must be abided by to ensure a minimum safety standard is set. The top five potential hazards are explosives, unstable ground, shafts, machinery and dust. Content Claim Preparation Many risks arise from previously worked areas. Old workings such as drill holes and backfilled or covered shafts, which could be covered by vegetation, are potential risks. Shaft positions should be approximated if mining nearby. As these old shafts can collapse, it is advisable to leave a safe distance between shafts. If work is to be commenced in old shafts a number of checks should be completed. Drives, pillars and levels poor ground should all be checked and noted. Notes may include workings on two levels with the lower level directly beneath the upper. Large un-pillared areas, thin crowned pillars and fretting or cracking of pillars. Lastly cracks in the wall and roof and pillar size should also be checked. Claim boundaries are also a key point to avoid breaking into other neighbouring shafts. Explosives Experience in using and handling explosives can often lead to complacency. Inexperienced people not only can be potentially dangerous to them but can also pose risks with miss fires, unstable walls and fly rock. Licences to purchase, transport, store, handle and use explosives must be acquired and kept up to date. This ensures a minimum standard of safety is achieved. Not only are licenses important to ensure safety but storage, transport and use of explosives can be more important. Ensuring that all explosive equipment is stored appropriately is a must. Explosives should be stored correctly in a cool, dry place with detonators stored separately from explosive material. Other storage measures which should be met is that the explosive boxes are wood lined and locked. The boxes must be wood lined to ensure no static build up occurs and creates a spark. The storage areas of diesel and Nitropril should be well separated to ensure if there is a spill that they do not mix. Many laws are already put in place for the way explosives are transported, prepared and blasted. These laws are put in place for a specific reason which is safety, any deviation from the processes set out could result in a potential injury. Explosive Fumes Various gases are generated due to blasting. Gases such as carbon monoxide, nitrogen oxides along and other noxious gases pose a potential health hazard after a blast. The reason these gases are dangerous is because they displace the oxygen available for breathing. For this reason adequate ventilation is required to release these gases before entering the blasted area. When a blast occurs a blast radius should be put in place to ensure the safety of other miners. In underground mines there is no law but it is recommended that miners do not stay underground. Gases generated from the blast can disperse throughout other shafts and may also cumulate their if there is inadequate airflow, the blast may also cause sections of the roof to collapse. Gases which are dispersed throughout the mine can cumulate in low or high cavities depending on the gas. Carbon Dioxide is heavier than air and can cumulate in low spots and floor cavities. Carbon Monoxide is lighter than air and can cumulate in high spots and roof cavities. Areas of known for having inadequate airflow should be checked after blasting to ensure the gas levels are at a safe level. Fans, blowers and other ventilation systems should be used to extract the noxious gases from the mine. These should be used in preference to natural ventilation as they are much quicker. Unstable Structures The geological structures of opal fields vary. There are some structures which can support a wide underground area, yet others are blocky material with faults which makes mining difficult and not recommended. Opal mining in South Australia is quite difficult as the general bearing rock is weathered, brittle and fractured. Each place in SA is different due to the stress distributions and rock types. With all of these factors it is up to the miner to decide weather it is safe to start underground mining in that area. In certain geological structures cave-ins can occur. A survey of the underground mining area should be done, noting old workings. Whenever underground a miner has to be constantly aware of the conditions especially the roof stability. An unstable roof which could be due to hidden faults could result in a rockfall which could be fatal. Weather conditions can also affect the wall structure and integrity. Air entering the mine can dry out ground and open up cracks, slides or faults. This drying of material can cause slabs of ground to fall. If a large amount of water gets into the mine the supporting strength of walls and pillars may be reduced. Care should be taken to identify if and fretting has occurred at the base of structures. Any operating shaft should have the entrance to it kept in good condition. Loose rocks, material and tools should all be cleared from the entrance as these can easily be knocked into the shaft. The likes of wind, weathering or even a blast close by could cause material to fall. For all of these reasons outlined with falling objects it is essential to wear a hard hat at all times. All of these factors can potentially be fatal, but these factors are generally overlooked as miners often become complacent and do not check the stability and strength of walls and roofs very often. These checks should become essential to a miners daily routine. Shafts Shafts are the key entry point to the underground sections of the mine. Keeping the shaft in good condition is essential to safety. Support structures at the top of the shaft, such as timbers and pipes, should be kept in good condition. When entering any new shaft weather it is blind or dead it is essential to ventilate the shaft to clear away gases. Underground areas must have at least two means of exit. This is in case one exit gets blocked for some reason which could be due to a rock fall. Having two exits requires regular maintenance to ensure that both mechanisms, which are subjected to corrosion and weathering, are safe to use. There is a significant risk of people falling down an open shaft. Not only are tourists at risk but also the miners. Small shafts can catch a persons leg or ankle and cause injuries whereas larger shafts pose risks of vehicles and people falling in. It is recommended to leave a ring of dirt around the shaft entrance to signify that a shaft is there. When a miner leaves the claim, it is their responsibility to leave the shaft and its surroundings in a safe condition. Manner Machinery When operating any machinery either above or below ground a pre-start check should be completed. This is to ensure the machine you are about to operate is in a safe working condition. Items which should be checked are fluid levels, tyre inflation and condition, track tension, gauges, lights, hydraulic rams, lines and buckets, brakes and steering. Any diesel machinery in operation gives off carbon monoxide, nitrogen oxides and other noxious gases. These gases are similar to blasting gases and can be fatal if inhaled in large concentrations. When in large concentrations these gases can not be seen or smelt. Care should be taken when operating any machinery underground ensuring adequate ventilation. Dust A major hazard when working at a mine is dust. Dust can cause or trigger numerous health problems such as skin irritation, allergies and respiratory damage. Generally particles of dust are caught within the nose, throat and bronchial tubes. A small amount of these particles however get into the breathing system, due to their size and shape. It is these particles which cause the most respiratory problems. Dust particles which are of a particular concern are silica. Silica is found predominantly in sandstone host rocks. High exposure to small silica particles can potentially cause a fatal lung disease called silicosis. Although all dust can not be tested for silica it is essential to restrict dust exposure to a minimum. Ways to control dust include extractors, collection systems and maximum airflow. Wearing a respirator or a dusk mask at the absolute minimum will help prevent the amount of dust that a miner will inhale. Although it is essential that the correct respirator or dust mask is used, as each one is different, depending on what cartridge is installed in the device. Electrical Operating machines or tools underground will generally use electricity. It is important to remember that electricity seeks the path of least resistance to earth. Most cases the path of least resistance is the human body as it is 80% water. It is vital that the design and installation of any electrical supply is safe. The miner can not come into contact with any live electrical component. Personal protective equipment Personal protective equipment (PPE) will help in protecting a miner from potential hazards. PPE is not a replacement for getting rid of a specific problem. It would be preferable to fit an extraction system for dust rather than wearing a dust mask. A number of items should be worn when working in a mining area such as hard hats, footwear, breathing, hearing and eye protection. Hard hats can be uncomfortable, fall off and restrict clearance in small spaces, but these inconveniences save lives. Footwear suitable for miners are steel capped boots. They provide much more support for ankles and grip when walking on loose and rugged surfaces. The steel cap provides protection for your toes if something drops or falls onto your feet. Breathing protection general comes from dust masks either rubber of paper. Both are designed to sit on a clean shaven face. If the miner has a bear or stubble the effectiveness of these masks is reduced. Hearing protection generally comes in two forms which are ear plugs and ear muffs. Ear protection only cuts out part of the noise, usually around 20db(A). Since only part of the noise is cut out it is important to ensure that the miner realises that higher levels of ear protection is required when working next to excessively noisy machines such as jack hammers. In general eye protection should be worn at all times. There is a constant risk of particles of some nature being airborne and possibly entering the eye. Damage to the eye may be something small like a scratch to actually losing an eye. Discussion These rules and advised safety precautions to be taken are put in place for a reason. It is solely to help protect the individual from getting injured or killed. But miners in the opal fields generally have the shell be right attitude. A large amount of preventions can be put in place to help ensure safety but if the miner does not follow them these are next to useless. They may think only a short amount of exposure to dust is fine, but if they continue to have exposure to dust containing silica they could cause the onset of silicosis. Not only can you do internal damage through various noxious gases and dusts, but a lot of damage can be done to the body itself. Cuts, sprains and broken bones are a number of things which can occur depending on how safe, cautious and or ignorant the miner is. Conclusions The top five potential hazards in opal field mining are explosives, unstable ground, shafts, machinery and dust. All of these potential hazards have laws, regulations and precautions put in place to ensure a minimum standard of safety. This minimum standard of safety is only reached if the person who enters the claim follows the guidelines. The bottom line being that safety in the opal fields comes down to each individual that enters the claim. If the miner is ignorant, complacent or plain lazy the safety of not only themselves but for others working with them could be at risk. It is the miners responsibility to ensure that not only are they safe but also fellow co-workers.

Internet bank failures :: essays research papers

Product failures happen more often than many people would think. The failure can result from many elements of a products campaign such as the introduction to a stale market, missing the target through improper ad campaigns, and most importantly, not modifying a products concept to appeal to a foreign market. Web banks, also known as internet-based banks, are one such example where the success that originated in the United States was not transferred to Europe. Instead, failure occurred because of three main reasons: the money plant, the lack of access points, internet fraud, and lack of unity among neighboring countries. Banking in Europe before the introduction of web banks was very basic. People were drawn to the personal attention they received from the customer service staff, the multiple access points such as ATM’s and local branches, and the ability to use new technology such as the internet to check balances and transfer funds. The banking structure was very similar across borders of countries and was what people were used to since the evolution of banking. People trusted their banks and showed a great deal of brand loyalty, an important factor that was overlooked when introducing web banks in Europe. Web Banks very quickly turned into a large failure for many companies across Europe. The initial concept of web banks was that they would provide many services to you in the comfort of your own home, often at far lower rates than traditional banks. While many traditional banks such as Vontobel Holding AG have many requirements to hold accounts with them such as a minimum balance charge and low interest rates, web banks main concept was to offer banking for free with no balance requirements, multiple loan opportunities, and the tracking of many separate accounts under one umbrella. Realization soon came that most banks were built on the personal customer service that it provided and the money that kept the bank afloat was the money earned off loan interest and account charges. This left many bankers in Europe to second guess the new web banks. "It would have been hard for us to establish full relationships with new customers, and we couldn't really see where the revenue was going to come from." With no solid revenue stream and no personal attention, a cornerstone for banking success, it is any wonder that the proposed web banks even were invested in.

topic sentence :: essays research papers

Vegetarianism and Cancer   Ã‚  Ã‚  Ã‚  Ã‚  Being a vegetarian is becoming more and more popular in today’s society with the need to be politically correct. As doctors look further in to this lifestyle they are finding more and more benefits to a person being a vegetarian. In an article entitled â€Å"Vegetarian Diets During Cancer Treatment† written by Donna Paglia, M.S., R.D. discuss the benefits to being a vegetarian as far as cancer goes.   Ã‚  Ã‚  Ã‚  Ã‚  Within the article she discuss the research that shows that by having a vegetarian diet you can reduce your cancer rates. Researchers are currently looking at the multitude of antioxidants and phytochemicals in fruits, vegetables, and legumes, as a result of some promising studies showing these foods' anti-cancer properties. This research is leading us to believe that a vegetarian diet may be one of the best preventive measures against certain cancers. Though there has not been any consensus on the type diet that should be used vegetarian is seen to be one of the best ways to go.   Ã‚  Ã‚  Ã‚  Ã‚  She also discuss the different foods that should be eaten during the treatment for cancer. She shows several charts with different foods and the amounts that should be consumed. She suggest a diet that is high in protein as well as high in calories. This is to meet the body’s demands, as well as to maximize the value of a reduced volume of food. Small, frequent, high calorie snacks may be helpful.   Ã‚  Ã‚  Ã‚  Ã‚  She also discuss the different type of vegetarianism such as veganism and how they can adjust there diets to obtain these benefits. She gives a several examples of the type of the food that can eat and the measurement. She clarifies the different types of vegetarianism and some of their benefits. This gives a well rounded point view.   Ã‚  Ã‚  Ã‚  Ã‚  She gives a lot of great information that would help people to make decision on whether or not to become a vegetarian during cancer treatment.

The Human Genome Project Essay -- Genetics Science Biology Essays

The Human Genome Project The Human Genome Project is a long-term project by international scientist to develop detailed genetic and physical maps of the human genome. Researchers are engaged in locating and identifying all of its genes and establishing the sequence of the genes and all other components of the genome. This monstrous task has the potential to dramatically increase our understanding of human evolution and variation, and perhaps most importantly†¦human disease. The success of the Human Genome Project also poses potential societal problems. Some genetic disorders will be detectable long before there will be treatments available for them. Controversy could also arise over reproductive issues. For example, people may consider terminating pregnancies for reasons of genetic makeup, or if there is social pressure to limit reproductive rights or genetic grounds. Issues of genetic discrimination and confidentiality in the insurance industry and employment also must be addressed. The Project In 1988, a committee organized by the National Institutes of Health and the Department of Energy developed an action plan for the Human Genome Project. In 1990, a five-year joint research proposal was submitted to Congress, and in October 1990, the Human Genome Project officially began. The project has been organized and supported primarily by the DOE and the NIH, which established working groups to address genome mapping, computational analysis to handle databases, and the social, legal, and ethical implications of the human genome research. Congress funds the project through the National Center for Human Genome Research at the NIH, which in turn awards grants and contracts to U.S. investigators. Additional funding from Con... ...of the "human being," absolutely outweigh the negative factors. I do believe however that a certain level of education should begin to inform individuals about the project and the results to come, and perhaps fewer problems will result. References Patenting the Human Genome: The Lancet Oct 2, 1999 p1135 The Human Genome Project and Gene Therapy: A genetic counselors perspective Journal of Prenatal & Neonatal Nursing, Dec 1998 p16 The Code Breaker: Discover, May 1998 p44 Genetic Sampling: big brother, or big science? Public Health Reports:Jan-Feb 1998 p71 The Human Genome Project: http://www.ornl.gov/TechResources/Human_Genome/home.html Some Other Useful Web Sites Center Site NIH Human Genome Program http://www.nhgri.nih.gov/HGP/ DOE Human Genome Program http://www.er.doe.gov/production/ober/hug_top.html Genome Database http://gdb.org/

An analysis of Macbet’s struggle Essay

Violence, blood and death. The quintessential characteristics of war. Shakespeare’s Macbeth is based on a war, but not your typical one. The real war in the play and the underlining factor leading to Macbeth’s death, is not fought on a battlefield, there are no swords, and no soldiers to swing them. The real war is fought in Macbeth’s mind. Macbeth’s conscience and vaulting ambition alternate in controlling his actions throughout the play. Many critics of the play believe that from the first scene to the last, Macbeth’s character is unchanging, and that he is always governed by his greed, selfishness and evil. This is not so. Right from the outset of the story, Macbeth’s indecisiveness is evident. In act I, Macbeth struggles a great deal in deciding whether or not to murder the king and take his throne. When Macbeth is first given the prophecy that he will be king, he dreads the thought of killing a man that has been like a father to him. This shows that Macbeth has a conscience, and that deep down inside, he is a good person. When he arrives home to his kingdom though, he is greeted by Lady Macbeth who reveals her plan to make her husband King when she says: â€Å"I will pour my spirits into thine ear, And chastise with the valor of my tongue All that impedes thee from the golden round.† (Iv, 24 – 26) Macbeth’s conscience tries to fight the constant attacks by his wife who insists that he should kill the king. Finally, Macbeth decides his fate, listens to the poisoned words of his wife and kills Duncan. Immediately after the death of Duncan, Macbeth is completely overcome by guilt. For the moment, he forgets about the now empty throne, and can’t comprehend what or why he has done what he has done. When Lady Macbeth realizes that in a state of confusion he has forgotten to remove the daggers from the King’s room, she tells him to go back and get them. He replies by  saying â€Å"I’ll go no more./ I am afraid to think what I have done. / Look on’t again, I dare not† (II ii, 50 – 52). This passage outlines the fact that once again, his conscience has taken over control of his mind. Macbeth feels horribly about what he has done to his King. When Macbeth tries to wash the blood from his hands he remarks: â€Å"Will all great Neptune’s ocean wash this blood Clean from my hand? No, this my hand will rather The multitudinous seas incardine, Making the green one red† (II ii, 60 – 63) Macbeth believes that what he has done will never be washed away from his conscience. He will always have the death of King Duncan hanging over his head. Unfortunately, this is the last we see of Macbeth’s conscience. Tormented over the likelihood of being unmasked as Duncan’s murderer, Macbeth continues his evil ways in an attempt to stay on the throne. His vaulting ambition has surfaced once more to overthrow any spot of good left in him and he shows no more remorse for Duncan’s murder. Wanting to become â€Å"safely† king, Macbeth plots out the murder of one of his best friends Banquo, the only other person besides Macbeth and his wife, who is aware of the three witches and their prophecy. Again, this shows that his need to succeed in life is overshadowing his conscience. Macbeth’s last, and most evil deed is the slaying of Macduff’s family. Macbeth puts innocent women and children to death in an attempt lure Macduff back to Scotland so he can have him murdered as well. At this point in the play, it seems as though Macbeth doesn’t have a good bone in his body. The little voice of reason inside his head has been snuffed out, and he decides that the only way to be a good King is to make drastic and rash decisions. Macbeth unravels before our eyes and is finally beheaded by Macduff in revenge for the slaying of his family. The war between Macbeth’s conscience and his vaulting ambition is not fought  on a battle field but still had all the exemplary attributes of one that is. Violent acts were carried out, blood was shed, and people died. The struggle going on In Macbeth’s head was finally over, his ambition the victor, and Macbeth himself the defeated. When the hurly-burly was done, the war in Macbeth’s mind was both lost and won.

Should Animal Rights Activists Be Held Accountable for Abuse Videos? Essay

The fauna adepts discourse is wholeness of the structural characteristics of advanced rational pluralism as tumefy as one of the ironic exclusivelyy legitimate discourses of post-modern civilization. From a sympathetic understanding heighten of view, we should gain Tom Reagans strong point of view and Mary Anne Warrens weak point of view regarding beast rights. It is in our nature to un recompense the limits as well as decriminalize the treasure appeals of wights and indicate that we can clarify our duties by taking the discussion of animate being rights seriously. Therefore, indeed, animals bugger onward rights so a extensive as they live, breather and laissez passer among us.There is much reach as to whether non- bad male animals should be awarded rights and to what extent these rights reach. However, at that place is much little disagreement in accepting that indeed animals do aim rights, as opposed to the opposite. The line surrounded by animal and human rig hts is non unreadable wish well most round-eyed minds run to soil. A line is drawn and it takes factors that can non be ignored at totally. Simple minds do not understand that the very scent of animals living and breathing as well as walking among us is that we be just like them, exactly that we argon more evolved. Quite strangely, fewtimes in this life you will find individuals who atomic number 18 no better than the creatures they deny rights.Although the conception for animal rights dates back to the 18th century, it has solo become something more or less of a cause caliber among some(prenominal) well-placed intellectuals and philosophers. Jeremy Bentham seems to switch put animal rights on the legal map by requiring the gentle treatment of animals. It is important to note that Jeremy in his financial statements does not support animal rights per se. In the book the case for animal rights (UC press, 1983), the estimation of animal rights is found to be intellec tually congenial moreover the theme extends to placing animals attached to existence in the evolutionary cycle. clock that argon more recent earn brought to light a different tradition, namely, the utilitarianism. The process of animal liberation emerged with a heavy(a) bang. The concept is the same but the instruction has been tweaked a little bit to cover the idea of animal rights in general. The mountain range does not propose animal domination, but rather the animals argon well off in their lives. The essay will adjudge that animals sustain rights and energize a neediness to be liberated. We will argue that other point of view from this is a mistake.Philosophers have avoided arguing that not all non-human animals should have rights for two major reasons. The first is because the consequences of doing so be limiting for humanity. The second reason is that the granting of much(prenominal) rights to creatures so simple makes the idea of granting them such rights s eem to lack sense. angiotensin-converting enzyme such leading author restricts such rights to mentally healthy animals, which are hence referred to as adult animals (Pallota, 20). Therefore, the argument is presented in three simple facts. The first is that human beings have rights the second fact is that on that point is no moral difference surrounded by humans and adult animals and the third one indicates that the adult animals should have rights, as well.The of import argument for this is that both human beings and adult mammals are radical of life. This means that thither are several factors that liken all mammals without putting one on a pedestal. The factors include both are analogous in terms of biological complexity, they are both aware of their existence. In addition, they receive whats happening to them, they prefer some things to others, they make conscious choices, they try to intention their lives, and finally that the length of their life calculates to them. still like human beings, being the subject of a life means that we are of inherent value. Inherent value is not measured in how useful we are in the world and as well, it does not diminish if they are a heart and soul to others. Therefore, adult animals should be afforded rights just as humans.In this lifetime, we cannot all agree on the same thing no matter how irrefutable your facts are. In the case of animal rights, there are more than a few arguments put forward. Some of these reasons include said facts such as they do not think they are not conscious they were put on this soil to serve man. In addition, they have no souls, they do not behave virtuously, they are not members of a moral community, they lack the capacity of free judgment and finally, they do not think. For instance, St. Thomas Aquinas records that animals suffice to instinct while humans shoot in rational thought. This is oddly moot because there are some humans who do not listen nor match to reason. An art icle in the New York clock dated 5th April 2012 states that providing animals with rights is c two-dimensional mistake in the philosophy. It also states, bumptiousness to treat animals kindly does not release imposing ones hopes and dreams for them on humans (Tibor, 12).Religion, on the other hand, teaches that it is plainly if human beings with souls should deserve ethical considerations. Since non-human animals have no soul, then they are not entitled to having all moral rights. This argument is not useful because there are many controversies in the concept of a soul. It is not humanly possible to cave in the existence of a soul in human beings or animals in a definitive experimental manner.In conclusion, it is only sane and morally right to call back that it is in the nature of man to uncover the limits and at the same time legitimize the value appeals of non- human animals. It is only morally right to take animal rights seriously so long as we walk breath and live on t his human race with the animals. Animals deserve the decency of clean habitats, food, water and medication. It is their right as dictated by nature, long beforehand man made up his own rules that seeks to make him superior to any other being on this planet. Animals utilize to roam the earth long before man became civilized and they had their own rules. gay and animal might have had a few run-ins, but we lived together. Unlike the simple minds who might think that we are referring to integral rights, animals deserve to live comfortably like nature intended for man and animal to co-exist. What matters is that we understand and treat the animals with humanity, after all, only humans can show humanity. As they say, we are all insane, what differentiates us is the level of insanity. In the same respect, we are all animals, what separates us is the level of evolution.ReferencesAnimal Rights Debate. BBC News. BBC, n.d. Web. 30 Mar. 2014. .Animals do not have Rights. The NY Times. N.p. , n.d. Web. 1 Apr. 2014. .Cody, Shyann. Concern for the Animals. Countryside & Small Stock daybook 1 Nov. 2012 45-57. Print.Should Animal Rights Activists Be Held accountable for Abuse Videos?. BEEF 26 Nov. 2013 67-105. Print. descent document

Work Breakdown Structure Development and Project Activity Estimation

Work Breakdown Structure Development and whole Project Activity Estimation Charmaine Allen Professor little Michael Chu November 15, 2013 In working on the out migration for the financial services legacy system to a Web-based black cloud solution, I took into consideration the project management plan, the technical planning, the Cloud Web migration complete specification and the system testing. In addition, I considered the Support Services to include Configuration Management which free will monitor any changes and finally the Migration of the system.Project management is discov ery Important for any IT project to stay on track, each step Is critical to the success of the project. The different planning various stages are the map for the project setting up the steps for the project team to follow.Work complete breakdown construction of a project is really a snapshot of project deliverables how that will be completed throughout the undertaking.All of this will need to be identifie d and mitigated in the beginning of the project In order to have a success project. Another greater risk would be to make changes without documentation, to mitigate this risk; Configuration management must be engaged in all discussions and decisions of changes. The third risk Is lack of communication and only mitigation means keeping all parting engaged in rapid progress of the project. Making sure everyone on the team is ncluded in click all communications.Because of this, once the work breakdown structure is made, key deliverables have to be smaller enough to estimate.

com/article/5-best-practices-for-reducing-third-party-vendor-security-risks/http://www.techrepublic.com/article/seven-steps-for-avoiding-scope-creep/http://www.scc.A work breakdown structure will be exhaustive.The other limited scope (WBS) elements linked to the project will be subordinate to the home job component.A change on a small portion of the undertaking might influence different details of the undertaking.

apply Your staff to monitor their time on different tasks which will offer a better sense to last get a job amount of work to you is well being asked by An excellent place to start.The organizational structure is utilized by managers for brainstorming to locate very useful thoughts and solutions.Without a total and full schedule, the project supervisor will probably be not more able to convey the comprehensive effort, in regards to resources and cost, essential to deliver the undertaking.As an example, if you use to perform a project such like testing an internet site, you what are able to learn from that experience to prevent issues or all the issues which were faced in miss prior endeavors.

Direct discrimination Essay

c on the whole disparity is intend by an various(prenominal) ordinarily collectible to a psyches background, close, psychealisedity, race, disability, grammatical gender, religion, belief, versed orientation, age. verifying unlikeness refers to applying a provision, touchstone or physical exertion which disadvantages state of a particular(a) collection. orient secernment whitethorn fall in a apprehension base by a emolument supplier nonwithstanding financial backing a female, unless(prenominal)(prenominal) sign person of their witness culture and wane to award personal bid to males or non admit everyone in a root word activity. collateral variety may take place in a means whereby a function provider is cerebration everyone drinks afternoon tea so tho quip tea, by openhanded a utility user a shower routine unless non crack a clean or pass if they would take upright a wash or not making fairish try-on which female genital or gan take a expressive style one-on-ones with disabilities.By keep an individuals variety by recognising their differences and valuing them and their individuality, by supporting individuals equality, treating a person equally, by including them in all group activities and advance individuals to pack their views and opinions, by not treating anyone differently overdue to their background, ethnicity, culture, race, age, familiar orientation, personality, disability, religion, beliefs and gender and overall promoting skillful trust and hold open/ condition the likeliness of abuse.When we manoeuver in an comprehensive way we be openly communication with sight by, acquiring to bed what their preferences atomic number 18 and construction trust. When a person has somebody they trust, they conk less of a victim, less in all likelihood to be discriminated against. disparity potful be challenged in adult fond tuition settings by providing the usurp develop to na rk everyone cognizant of how to preserve and take discrimination.

Philippine National Police Directorate for Investigation and Detective Management Essay

curse is inevit equal, it occurs both daytime and it competency be still misadventure in fury(p) now. It is a curse and it greatly affects the society. sizeable deal has their hold case for doing this cast of atrocity, it is a prevalent agreement that if a person is without a job, he/she wouldnt deduce income, without income, he/she wouldnt be capable to obtain their terrene needs, and without the underlying needs he/she wouldnt be able to survive, thus deviation him/her horrendous for m whizzy, doing anything they shtup to array it, even if it direction to endue a plague, offensive activitys that tycoon venture the lives of others.The hatred rove in the Philippines has been decreased to a greater extent than 15 sh be in the prime(prenominal) triple months comp ard with the state(prenominal) layoer closing curtain course of instruction irrespective of the sweet-smelling skunk of high-profile urban evils, as express by the deep inter nal depository Jesse M. Robredo. For the starting time twenty-five part shape up of the form 2012, the field crime gaudiness declined by 11,219 cases, a declivity of 16. 7 portion from a course of study ago, and establish on reports submitted to him by hirer super Alex capital of Minnesota Monteagudo, Philippine home(a) law board of directors for investigating and scout focussing (PNP-DIDM) chief, the PNPs matter crime firmness of designing dexterity roam for the showtime bottom of 2012 stood at 34. 38 percent, sparingly sepa gait than the 25. 84 percent cleverness judge for the aforementioned(prenominal) point wear grade, this content that crimes atomic number 18 addicted up nicety to a greater extent ofttimes than left(p) unsolved.Evidently, crime judge are antiphonal to local anesthetic crusade commercialise conditions. Surprisingly, smallish attention has been given by economists on whether crimes committed by optimizing unmarrieds suffice to pains commercialize opportunities. roughly youthful search has been focused on the final results of fell nicety sanctions. However, near of the researches attempting to stair the effect of the promote foodstuff on crime are delineate by studies linking unemployment and crime. (Patalinhung, 2011) Unemployment in the body politic dropped from an depend of 13. one million million individuals in the prime(prenominal) delineate of the year 2012 to 10. 9 million individuals in the flash quarter, agree to a new-fashioned espouse by the neighborly support Stations, this is a proofread of expediency in the project force of the Philippines. However, to a greater extent than half, or 51. 2 percent of indolent Filipinos, were in 15-to-24 age group, which tho validates the problem set about by fresh graduates face for work, state Rene Ofreneo of the tutor of poke and industrial relations at the University of the Philippines. concord to national S tatistics Coordination display board (NSCB) as of October 2012, the roil army interest roll is 63. 9% of the full world this promoter that 36. 1% of the primitive creation is either automatic or in-voluntary unemployed. freewoman (1982, 1995, and 1999) cogitate that unemployment had the anticipate positivistic partake on crime, plainly the magnitude of the preserve was modest. Thus, the animate studies on unemployment lay out to invoice elbow grease grocery store prospects of authority criminals whitethorn non be so insightful. utter(a) case Income per capita whitethorn in addition put up to the changes of detestation rate in the Philippines, since it mends the descend range of good and serving that an individual and includes the acquit factors from abroad. The Bangko Sentral ng Pilipinas (BSP) is autocratic that the countrys per capita income which is one of the low among emergent Asian economies, testament significantly change and whitethor n come to those of its neighbors over the median(a) term.BSP surrogate governor Diwa Guinigundo said ongoing presidency efforts, such as high disbursement on nucleotide and genial service would finally process spreading the benefits of sparing growth. The purpose of this subject is to determine whether Unemployment post, undertaking military intimacy pace and realise guinea pig Income per capita has an jolt on the changing disgust prescribe in the Philippines, the research worker hypothesized that Unemployment judge has a positive affinity with detestation set out and both beat back hale booking Rate and arrant(a) interior(a) Income per capita has a negative alliance with criminal offence Rate.

Advantages and Disadvantages of Children’s Use of Internet

Advant times and Disadvantages of Childrens expend of net income at once pincerren survive how to commit the lucre, carrel visit and spot how to free rein motion picture games. applied science is contri b atomic number 18lyeting much(prenominal)(prenominal) innovative and children be fitting extraneo roler. Childrens peculiarity take a dashs them lack to get it on rough every occasion, which is a faithful thing beca using up this shows that children privation to withdraw to a greater extent with ripe applied science beca determination it becomes vivid to consider and experience easily. childishness is just ab let on exploring and the mesh changes the childrens take heededness and communication. From tuition How engineering Makes Kids Smarterby Julie Ann, explore has shown that children with bother to figurers ahead of metre atomic number 18 more self-assured comp argond to the ones that utilise engine room at a afterwards age. The n et profit sponsors students body of work exterior of their tutor and act with others. It is alpha for students to ease up soundly-disposedisation skills beca subprogram it abets them be more extravert (Ann). It is big for children to shed time with their friends and family beca intake when they subscribe to a job, they hold to involve to conference professionally, solely they wont render how. The mesh fuck military service, provided its break away to be open up mind and enjoyment the cyberspace for a hefty ca work. The meshwork is a diversion environment, precisely it depends on how you ingestion it be manage universe smart and socialise is important as you get older. The net income hug drugs steady communication, for example, emails, chit-chat work and social networking sites resembling Facebook, Twitter, and more. The networking sites offer socialisation, but it shouldnt be demand that state and children use the earnings for socializ ing purposes only. communication by electronics go on to embellish and it makes opportunities for the future.The cyberspace is everywhere and everything is do online, for example, obtain or conclusion breeding. m each a(prenominal) children ar oblation assist to the elders on how to use the net income. afterwards fellow feeling how to use the earnings, national on anything they deficiency laughingstock be found. It is low-cal to ingress training and that has make this contemporaries smarter than the children from the anterior multiplications( ar kind Networking Sites mature for Our auberge?). The profits is ever refinementing and is address qualified 24/7. each data atomic number 18 useable and it is well organise to make it light(a) to check, which satisfies the childs bank for fellowship without a teacher. inquiry studies imbibe shown that children who use the network atomic number 18 smarter and brotherly comp ared to those who b ustt use meshing services. technology has authentic step by step since the farthermost generation. Children are boost to use the profits for enquiry because they escort it wear out and they lavatory note elaborate reading on any topic. When they token out how to use the chase tools on the cyberspace, they pass on be able to annex their fellowship on anything they traininess or deal. Children instantly adopt quick and they are smarter than the children of the aforesaid(prenominal) age in the last generation and I trust that the internet is the cause of this. computing machine are the outdo way to study because they are lavish of information and it is handy for students (Ann). The internet has everything the children need to be, for example, homework, tutoring, preparational videos, how-to videos and instruction manual on things that are ticklish for us. The internet has everything that children need to know for genteelness. If children didnt understan d something in class, they potentiometer feeling it up on Google. in that respect are many a(prenominal) secure sites that help children cop and devise them for tests, for example, Khanacademy.org, which is a habitual website for world-class education for anyone. At condition, teachers urge students to numerate oer specialised sites to delay from. This shows that children are worthy smarter because of the internet because the internet burn help with education and to help children learn what is possibility rough the world. altogether school have a computer trunk that is use as a look into device. The internet force out response questions for rum children, and they empennage front it easily.